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HOW DOES PERFORMANCE
ADVERTISING WORK WITH ZANOX
Berlin | 27.07.2012




                              1
THIS IS ZANOX




Berlin | 11/07/2012 | zanox | PERFORMANCE
                                            2
ADVERTISING
I WANT TO INVEST MY BUDGET MORE
EFFECTIVELY!
     HOW CAN I DO THAT?
HOW CAN I DO THAT?




                                  3
YOUR MAIN GOAL:
TO SELL YOUR PRODUCTS




AWARENESS   INTEREST   DESIRE   ACTION
                                         4
PERFORMANCE ADVERTISING IS AN
INTEGRAL PART OF ONLINE
MARKETING




                                5
THE ZANOX NETWORK -
CONNECTING ADVERTISERS AND
AGENCIES WITH PUBLISHERS
WE WORK WITH MORE THAN 4.000
ADVERTISERS
OUR PUBLISHERS - A BROAD
VARIETY OF BUSINESS MODELS

       Maximum reach by proactive selection of relevant publishers




 CONTENT              DISPLAY              SEARCH               E-MAIL




RETARGETING           SOCIAL              VOUCHERS              MOBILE
OUR PLATFORM - THE ZANOX
MARKETPLACE




                           9
TIME TO MOBILE - BE PART OF IT
AND PROFIT
600 EMPLOYEES IN 12 OFFICES
WORLDWIDE
OUR SERVICES
               Secure TRACKING and full
               TRANSPARENCY
               Regular PAYOUTS to
               publishers and CONTRACT
               HANDLING

               Benefits of GLOBAL and
               LOCAL account management

               Outstanding CUSTOMER
               SERVICE
               Latest PRODUCT
               DEVELOPMENTS and USER
               TESTS
               PROMOTIONS, PR,
               TRAINING PROGRAMMES
               and EVENTS
               FRAUD PREVENTION and
               NETWORK CONTROL
                                   12
DOES IT WORK? YES, IT DOES!
GERMANY 2011




      > 200,000 MOBILE PHONE    > 1,3 MILLION FLIGHTS
             CONTRACTS




           > 2,7 MILLION        > 200.000 APPLICATIONS
          FASHION ITEMS        FOR ONLINE INVESTMENTS
EUROPE‘S NO. 1 PERFORMANCE
ADVERTISING NETWORK


    Annual Revenue zanox Group: 439 Million EUR in 2011



          Generated Sales Volume: > 5 Billion EUR



         Mobile Commerce Volume: 120 Million EUR
ZANOX REVENUE 2000-2011




                      2010: zanox group incl. Digital Window
                      2011: zanox group incl. Digital Window and M4N
WHY ZANOX?



●   Europe‘s Nr.1 Performance Advertising Network
●   Highest Publisher and Advertiser reach
●   Transparent zanox marketplace for best performance of all players
●   Acknowledged high-quality service
●   Secure tracking technology
●   State-of-the-art tools for best ROI




                                                GENERATE MORE SALES!
    Reach your userer!                             Generate more sales!
STRAIGHT TO PERFORMANCE




                          17

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Performance Advertising with zanox

  • 1. HOW DOES PERFORMANCE ADVERTISING WORK WITH ZANOX Berlin | 27.07.2012 1
  • 2. THIS IS ZANOX Berlin | 11/07/2012 | zanox | PERFORMANCE 2 ADVERTISING
  • 3. I WANT TO INVEST MY BUDGET MORE EFFECTIVELY! HOW CAN I DO THAT? HOW CAN I DO THAT? 3
  • 4. YOUR MAIN GOAL: TO SELL YOUR PRODUCTS AWARENESS INTEREST DESIRE ACTION 4
  • 5. PERFORMANCE ADVERTISING IS AN INTEGRAL PART OF ONLINE MARKETING 5
  • 6. THE ZANOX NETWORK - CONNECTING ADVERTISERS AND AGENCIES WITH PUBLISHERS
  • 7. WE WORK WITH MORE THAN 4.000 ADVERTISERS
  • 8. OUR PUBLISHERS - A BROAD VARIETY OF BUSINESS MODELS Maximum reach by proactive selection of relevant publishers CONTENT DISPLAY SEARCH E-MAIL RETARGETING SOCIAL VOUCHERS MOBILE
  • 9. OUR PLATFORM - THE ZANOX MARKETPLACE 9
  • 10. TIME TO MOBILE - BE PART OF IT AND PROFIT
  • 11. 600 EMPLOYEES IN 12 OFFICES WORLDWIDE
  • 12. OUR SERVICES Secure TRACKING and full TRANSPARENCY Regular PAYOUTS to publishers and CONTRACT HANDLING Benefits of GLOBAL and LOCAL account management Outstanding CUSTOMER SERVICE Latest PRODUCT DEVELOPMENTS and USER TESTS PROMOTIONS, PR, TRAINING PROGRAMMES and EVENTS FRAUD PREVENTION and NETWORK CONTROL 12
  • 13. DOES IT WORK? YES, IT DOES! GERMANY 2011 > 200,000 MOBILE PHONE > 1,3 MILLION FLIGHTS CONTRACTS > 2,7 MILLION > 200.000 APPLICATIONS FASHION ITEMS FOR ONLINE INVESTMENTS
  • 14. EUROPE‘S NO. 1 PERFORMANCE ADVERTISING NETWORK Annual Revenue zanox Group: 439 Million EUR in 2011 Generated Sales Volume: > 5 Billion EUR Mobile Commerce Volume: 120 Million EUR
  • 15. ZANOX REVENUE 2000-2011 2010: zanox group incl. Digital Window 2011: zanox group incl. Digital Window and M4N
  • 16. WHY ZANOX? ● Europe‘s Nr.1 Performance Advertising Network ● Highest Publisher and Advertiser reach ● Transparent zanox marketplace for best performance of all players ● Acknowledged high-quality service ● Secure tracking technology ● State-of-the-art tools for best ROI GENERATE MORE SALES! Reach your userer! Generate more sales!