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Zappos - ANA - 10-17-08
1.
Building a Brand
that Matters Tony Hsieh - CEO Twitter: @zappos ANA October 17, 2008
2.
3.
4.
5.
6.
Power of Repeat
Customers & Word of Mouth
7.
8.
9.
10.
11.
4 Things You
Need to Build a Brand that Matters
12.
THING #1 VISION
“ Whatever you’re thinking, think bigger.” Does the vision have meaning? Chase the vision, not the money…
13.
THING #2 REPEAT
CUSTOMERS “ Great product, Great service, or Low Prices” (Choose and focus on 2 of the 3)
14.
Repeat Customer Data
for Zappos.com
15.
THING #3 TRANSPARENCY
“ Be real, and you have nothing to fear.”
16.
17.
THING #4 CULTURE
“ Committable Core Values”
18.
19.
20.
21.
Check out: http://twitter.com/zappos
(Tony Hsieh - CEO) http://twitter.zappos.com (public mentions, employees) http://blogs.zappos.com (photos & videos of culture)
22.
23.