A small but illuminating illustration of process orientation and why it matters.

1. PROCESS ORIENTATION LESSONS FROM A TUG OF WAR

2. The team
with
bantam
bodies

4. won 5 games in
a row
to take away the
championship

5. By following

6. simple
• Bend at the knees, not at the hips
• Make a war-face and yell in unison
• Picture a huge elephant behind you,
tugging at the rope with his trunk

7. STANDARDIZE ROLES
Bend at
the knees,
not at the
hips

8. BUILD COHESION THROUGH
COORDINATION
Make a and yell in
war-face unison.

9. ENVISION
SUCCESS
Picture a
huge
elephant
behind you,
tugging at the
rope with his
trunk

10. THE MORAL OF THE STORY IS
A TEAM WITH STRONG PROCESSES
CAN BEAT A TEAM WITH SUPERIOR TALENT