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Kontent
Kontent i media społecznościowe
Czy kontent jest królem?
3xTAK   3xNIE
Kim jest król?
Trzy dynastie, cztery rody
Dziedzice
Genealogia
30,000	
  BC	
     Unga bunga




                   Genealogia
30,000	
  BC	
     Unga bunga

4,000	
  BC	
      hieroglify




                   Genealogia
30,000	
  BC	
           Unga bunga

 4,000	
  BC	
            hieroglify

średniowiecze	
     kontrola dostępu do informacji,
                    brak szkolnictwa, społeczeństwo
                             nie-literackie




                        Genealogia
30,000	
  BC	
           Unga bunga

 4,000	
  BC	
            hieroglify

średniowiecze	
     kontrola dostępu do informacji,
                    brak szkolnictwa, społeczeństwo
                             nie-literackie


      1450	
               Gutenberg, Biblia




                        Genealogia
1500	
     20,000,000 książek




            Genealogia
1500	
     20,000,000 książek

1500	
       35,000 tematów




            Genealogia
1500	
         20,000,000 książek

   1500	
           35,000 tematów

1770-­‐1851	
        fotografia




                   Genealogia
1500	
         20,000,000 książek

   1500	
           35,000 tematów

1770-­‐1851	
        fotografia

   1888	
              kamera


                   Genealogia
1904	
     Druk o   setowy




           Genealogia
1904       	
  	
     Druk o    setowy

1980	
                         PC




                      Genealogia
1904              	
  	
       Druk o    setowy

  1980	
                                  PC

1990-­‐… 	
  	
  
                               Mobile / fotografia
                                     cyfrowa




                                Genealogia
Berło
Imperium
Social Media
Social Media wcale nie są młode!
Livejournal - 1999
Friendster - 2002
2003 – LinkedIn, Photobucket,
          Delicious
2004 – MySpace, Faceb   k, Di
2005 – YouTube, Twi er
Panorama
J
Kontent + SM = kontekst
Kontent




Kontent bez kontekstu
Kontent




               G   gle




Kontent bez kontekstu
Kontekst
Dystrybucja w kontekście
#1
Król
Król   Królowa
Król       Królowa
Kontent   Dystrybucja
#2
Dystrybucja w kontekście
Rozmowa jest królem a kontent
         przedmiotem
Jak zostać królem?
Na swoim czy u kogoś?




       [1]
Szaty króla?




  [2]
Przykładać się czy nawalać?




          [3]
Prowadzić czy pytać?




      [4]
Dzie   ikarstwo?




       [5]
Entuzjam czy powaga?




      [6]
Czy mam coś w sobie?




      [7]
Komentuj?




 [8]
Komentuj?



Faceb   k, disqus, własne


         [8]
Czy ktoś mnie słucha?




       [9]
Kontent jest królem
Kontent jest królem.
Dziękuję
Jakub Górnicki

jakub.gornicki@gmail.com
KosmoBlog.com

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Kontent i media społecznościowe - jak tworzyć, by się dzielić - Jakub Górnicki