Mktg. zcharina

•Descargar como PPTX, PDF•

0 recomendaciones•300 vistas

Zcharina Santos

Company Objectives and Resources ,[object Object],[object Object]

Foreign market opportunities do not always parallel corporate objectives, it may be necessary to change the objectives, alter scale of international plan, or abandon them.

One market may offer immediate profit but have a poor long run outlook, while another may offer the reverse. Only when corporate objectives are clear can such differences be reconciled effectively.,[object Object],[object Object],[object Object],[object Object]

PHASE 1: Preliminary Analysis and Screening – Matching Company and Country Needs. Environmental factors, company character, and screening criteria Company character ,[object Object]

Más contenido relacionado

La actualidad más candente

Mrkt Chpt 2Beyer_Cuesta

strategic planning and the marketing processBui Thi Quynh Duong

Global Marketing EffortEkak Hardianto

Process of marketing management (1)Tribhuvan University

Strategic marketing planning ppt @ bec domsBabasab Patil

Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan

2 marketing-strategic-planning-and-processAbhilash Babu

Marketing PlanningSushant Murarka

Marketing controlDr.Aravind TS

Strategic marketing management essaycatriona89

Lesson 2 the strategy making hierarchySamuel Lee Mohan

Winning markets through market oriented strategic planningchonalyn

The strategic-marketing-process-e bookAdCMO

Strategic marketing implementation and controlCIM Academy

Strategic marketing managementHailemariam Kebede

Control of marketing operationsdeepu2000

Company and Marketing Strategy: Partnering to Build Customer Relationshipsarshilajaan

Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis

MarketingMa E.C.C.

USA Market Entry Services - CXO Advisory GroupStephen Davis

La actualidad más candente (20)

Mrkt Chpt 2

strategic planning and the marketing process

Global Marketing Effort

Process of marketing management (1)

Strategic marketing planning ppt @ bec doms

Company and Marketing Strategy: Partnering to Build Customer Relationships

2 marketing-strategic-planning-and-process

Marketing Planning

Marketing control

Strategic marketing management essay

Lesson 2 the strategy making hierarchy

Winning markets through market oriented strategic planning

The strategic-marketing-process-e book

Strategic marketing implementation and control

Strategic marketing management

Control of marketing operations

Company and Marketing Strategy: Partnering to Build Customer Relationships

Alineación estratégica del departamento de Marketing

Marketing

USA Market Entry Services - CXO Advisory Group

Destacado

Common MarketingJobi Mathai

political Imapct on International marketingGunam Kethuz

Global Marketingbabai46242

international marketing concepts Rupal Trivedi

Global MarketingArun Kottolli

Global MarketingCh Usman Waheed

INTERNATIONAL MARKETINGDr Vikas Gautam

Destacado (7)

Common Marketing

political Imapct on International marketing

Global Marketing

international marketing concepts

Global Marketing

INTERNATIONAL MARKETING

Similar a Mktg. zcharina

Mm11,12Dr.Brahm Sharma

Chapter11Susanna D'silva

EntrepreneurshipTaseerBaloch1

International strategic management p1Georges Maalouf

Strategy Core Concepts and Analytical ApproachesArthur A. T.docxmckellarhastings

Sachin 22094 strategies in ihrm & organizations structureSachin .

Chapter 2 Developing Marketing Strategies and PlansNishant Agrawal

Alineación estratégica del departamento de MarketingJuan Elias Guzman Vilchis

Global organization and controlDr. Sneha Sharma

HP Session 9.pdfShaukataliShaikh5

Marketing Planning ProcessSushant Murarka

Strategic marketing planningAishwarya Mahadevan

Lecture7LGS, GBHS&IC, University Of South-Asia, TARA-Technologies

Odev 6 girisimcilik.ozanserin01

A report on how companies are planning their strategy for better marketingMabin P.Varughese

‎STRATEGIC PLANNING & MARKET POSITIONINGLibcorpio

Go-to-Market Strategy vs Marketing StrategyArmando-Jose Diaz Phd MBM MBA

International Marketing - Chapter 5.pptxJebsKwan

Marketing Plan Finalleilajannati

Similar a Mktg. zcharina (20)

Mm11,12

Chapter11

Entrepreneurship

International strategic management p1

Strategy Core Concepts and Analytical ApproachesArthur A. T.docx

Sachin 22094 strategies in ihrm & organizations structure

Chapter 2 Developing Marketing Strategies and Plans

Alineación estratégica del departamento de Marketing

Global organization and control

HP Session 9.pdf

Marketing Planning Process

Strategic marketing planning

Lecture7

Odev 6 girisimcilik.

A report on how companies are planning their strategy for better marketing

‎STRATEGIC PLANNING & MARKET POSITIONING

Go-to-Market Strategy vs Marketing Strategy

International Marketing - Chapter 5.pptx

Marketing Plan Final

Mktg. zcharina

1. DEVELOPING GLOBALMARKETING STRATEGIES

3. Foreign market opportunities do not always parallel corporate objectives, it may be necessary to change the objectives, alter scale of international plan, or abandon them.

6. Objectives

7. Resources

8. Management style

9. Organization

10. Financial limitations

11. Management and marketing skills

12. Products

13.

14. Legal

15. Economic

16.

17. Political/ Legal

18. Competitive

19. Level of technology

20. Culture

21. Structures of distribution

22. Geography

23.

24. Brand name

25. Features

26. Packaging

27. Service

28. Warranty

29. Style

30.

31.

32. Personal Selling

33. Media

34. Message

35.

36.

37. Objectives and goals

38. Strategy and tactics

39. Selecting mode of entry

40. Budgets

41.

42. Standards

43. Assign responsibility

44. Measure performance

45. Correct for error

Mktg. zcharina

Recomendados

Recomendados

Más contenido relacionado

La actualidad más candente

La actualidad más candente (20)

Destacado

Destacado (7)

Similar a Mktg. zcharina

Similar a Mktg. zcharina (20)

Mktg. zcharina