Dieticians Local SEO Speaking event 2015

1. Todd Meisler
ZD Design Agency
todd@ZDdesignAgency.com
twitter: @zddesign
facebook: zddesign
Online Optimization, Coaching and Consulting

2. Who the Heck am I?
Todd Meisler
ZD Design Agency
todd@ZDdesignAgency.com
twitter: @zddesign
facebook: zddesign
What more can I say?
Todd Meisler, Super Genius

3. Rule #4
The more the merrier!
A little about me

4. Rule #4
The more the merrier!
What Every Dietitian Needs to
Know About Social Media
and SEO
And much more 

5. Rule #4
The more the merrier!
Goal #1:
Create a strong online presence using
social media, blogging an SEO

6. Rule #4
The more the merrier!
Goal #2:
Create a viral marketing cycle including
4 components:
Goals, Content, Target, Amplify

7. There is more to it than that, where do you fit in?

8. Rule #6
Be a BFF!
Be an expert in what you do and
market that
Google likes reviews.

10. Rule #10
Stay Gold Pony Boy!
Who is your target? build the persona
You will never wonder if you are marketing to the right person.

11. Rule #10
Stay Gold Pony Boy!
Do I Really Need Social Media?
If you want to market your business and brand you do.

12. Rule #10
Stay Gold Pony Boy!
Linkedin, twitter, facebook
YES!

13. Rule #5
Junior High For Life!
Why is the there NO Engagement
on my Social Accounts?
Because you are not offering anything of value.

14. Do I have to blog?
Yes, please!.

15. Rule #6
Be a BFF!
Who Gives a Tweet?
Google does.

16. Rule #6
Be a BFF!
Social Media is Forever!
It’s an investment and should be built into your marketing budget.

17. Rule #10
Stay Gold Pony Boy!
SEO in 2015

18. Rule #6
Be a BFF!
What’s SEO and why does
it important?
It just is.

19. Rule #6
Be a BFF!
Google Maps, Yelp & Local
SEO In 2015

20. Rule #6
Be a BFF!
Optimizing external web
properties is crucial

21. Rule #6
Be a BFF!
Google’s Pigeon algorithm
update Likes Yelp and
high quality directories

22. Rule #6
Be a BFF!
Search the query
“Diet Doctor San Diego”
Hmmmmm.

23. Rule #6
Be a BFF!

24. Rule #6
Be a BFF!

25. Rule #6
Be a BFF!
5 steps for better local
SEO in 2015

26. Rule #6
Be a BFF!

27. Rule #6
Be a BFF!
Step 1.
Set Up Your Google My Business
Account
Google does.

28. Rule #6
Be a BFF!
Step 2.
Get Started With Yelp,
Claim your business listing
Google does.

29. Rule #6
Be a BFF!
Step 3.
Optimize Your Listings
Google does.

30. Rule #6
Be a BFF!
Step 4.
Gather Reviews
Organically.

31. Rule #6
Be a BFF!
Step 5.
Engage With Customers Online
Google likes engagement.

32. Rule #6
Be a BFF!
Final Thoughts

33. Rule #6
Be a BFF!
Be an expert in what you do and
market that
Google likes experts.

34. Rule #6
Be a BFF!
Write, blog, use social media to gain
traffic to your website and build you as
your brand
Someone is going to Google your name.

35. Rule #6
Be a BFF!
For SEO, understand the importance
of working with local maps and
directories like Yelp
Reviews matter.

36. Rule #6
Be a BFF!
Google wants to provide the best
information to their customers

37. Rule #6
Be a BFF!
Coaching and consulting is what I do, so for
attending this meeting tonight, I am giving each
one of you a free 1/2hr coaching call.
So let’s get Optimizing! Just sign up.
Come to SEMSD Jan 28th
Meetup SEM San Diego

38. Rule #10
Stay Gold Pony Boy!
Todd Meisler
ZD Design Agency
todd@ZDdesignAgency.com
twitter @zddesign
Thank You
for
Listening!