Google Penguin Exposed by Zeeshan Afzal of HelpROI (A Google Evangelist - SEO, SEM, PPC & Social Media)
* How to do SEO for Google penguin
* How to learn SEO
* How to do SEO
7. MBA (Marketing), ITIL, CCNA, CCNP, PMP (Qlf)
Google AdWords Certified (Advance Search)
Google AdWords Certified (Advance Display)
Google AdWords Certified (Advance R&A)
Google Analytics Certified (Advance Analysis)
VMware Sales Professional (VSP)
VMware Technical Sales Professional (VTSP)
Riverbed Certified Solutions Professional (RCSP)
ZeeShan Riverbed Certified Solutions Associate (RCSA)
Riverbed CASCADE Certified (Sales)
IBM NW Training (Networking Products)
15 Years of Experience Blade Network Technology (BNT Product Training)
In IT Sales/Marketing & Websense Sales Certification
Business Development IBM Certified (Storage Sales)
SEO, Social Media & PPC EMC Sales Trainings (Sales/Product)
Manage Engine Trainings (Sales Training)
Trend Micro Trainings (Sales/Solutions)
Diploma in Computer Science, IT Courses (1993-97)
Red Hat Certified Associate (Training)
ZeeShan Afzal of HelpROI
9. Live Status on Google
www.bit.ly/zeeshan-afzal
ZeeShan Afzal HelpROI
10. Cure and Best
Practices
If ‘Your Rankings’ are Hit.
ZeeShan Afzal HelpROI
11. Establish Trustworthiness of
your Web Site.
Google Spiders are looking for “
Fresh and Quality Search Terms “
By ZeeShan Afzal HelpROI
12. The Typical ‘ Link-Building ‘
Game is No More, Only High
Quality and Natural Links.
Link Relevancy is the key to keep
the Penguin Happy
By ZeeShan Afzal HelpROI
13. Anchor Text Variety with
relevancy is a Winning Ranking.
Balanced Link Density is also
very important for good ranking
By ZeeShan Afzal HelpROI
14. Avoid Back Links from hazardous
websites.
Avoid Spamy Link Gestures from
other Sites.
ZeeShan Afzal HelpROI
15. Avoid Manipulated Spam in shape of
Comments, Questions/Answers, Arti
cles etc.
Avoid Anchor Text Words using in
the Link URL words [Exact Match].
ZeeShan Afzal HelpROI
16. Using Natural looking Anchor Text
and Links Not manipulated (Same
KeyWords in Title and Anchor URL on
same page).
Avoid “ Money “ keywords in your
pages use synonyms
ZeeShan Afzal HelpROI
17. Keep an eye on Negative SEO
Attacks from Competitors on your
websites.
Send the List of the Malevolent
Links to Google to ignore them
while compiling the indexing &
Ranking for You.
ZeeShan Afzal HelpROI
18. Be very Strict on Duplicate
Content Checking before
uploading on your Web Site.
Build your Brand in the right Niche
with the pillars of Social Media.
ZeeShan Afzal HelpROI
19. Create Trust of your WebSites like a ‘
Real Life Person ‘ in the Real World.
Trust is a very important Metric,
Now.
Search Your Keywords and ‘ Observe
Results ‘, Any Spam Attack, Might
Result in High SERPs Positions, for
short time.
ZeeShan Afzal HelpROI
20. Are Your Keywords or Brand
Words on Google Instant ?
The Big Taboo is Cloaking or
Redirecting, Avoid it.
ZeeShan Afzal HelpROI
21. Regular Inspection of your website for
UnUsual activity or analytics.
Use anchor text links to your
Twitter, Facebook, Pinterest and
Google Plus pages in an intelligent
fashion without Over-Doing it.
ZeeShan Afzal HelpROI
22. Technical SEO Audits quarterly by
Professionals or Industry standard
tools.
Scraping the doorway pages, which are
Hidden or similar practice.
ZeeShan Afzal HelpROI
23. Motivate Organic Links
Building, Stops buying them from
unreliable sources.
Google Penguin loves to punish
the ‘ Hidden Text & Links ‘.
ZeeShan Afzal HelpROI
24. Natural and Ethical Cup of Tea with the
right Sugar of SEO, Can be SERPs
Toper and honey candy for Google
Penguin and Panda.
Check for innocent damages by your
Developers in Anti-Penguin Coding.
ZeeShan Afzal HelpROI
25. Say ‘ Ciao ‘ and ‘ follow-up ‘ with
Google Web Spam Team, If you
Think, You were wrongly penalized.
Keep an eye on your ‘ Organic
keywords referral report ‘.
ZeeShan Afzal HelpROI
26. Pleasant User Experience is the Big Fish
for Penguin and gives You Good Search
Ranks.
Regularly Check Google Search Indexing
for your Website on Google.Com by the
Command.
Site:[Your Website]
ZeeShan Afzal HelpROI
27. Time to Go Back-to-School, Learn the
Advanced SEO Techniques to Plan High
Google Ranks of ‘ Your Web Projects ‘,
Achieving the Perfect ROI for Your
Marketing Dollars!
ZeeShan Afzal HelpROI
28. Check the Umbrella Holes of your SEO
Consultant, Team up closely for
Heuristics based Optimization.
Genuine, Interesting and Fresh
Content is the heart-beat of your Web
Site and ensures the ‘ High Rankings ‘
in return.
ZeeShan Afzal HelpROI
29. Update and follow the best industry
and dynamic practices for your On-
page and Off-page SEO.
Do Not Over-optimize your SEO
efforts, Balance is a must Or You will
be punished by Google Algorithmic
Updates.
By ZeeShan Afzal HelpROI
30. Title Tags are very important, Use
5-6 Keywords in a Natural flow,
No Grammar, Capitalization or
Spelling Mistakes.
ZeeShan Afzal HelpROI
31. Preventive Measures : Link-pruning
should be your habit to secure yourself
from Google lashes.
Always perform an ITIL Root Cause
analysis in case of Sudden low-
rankings on Google.
ZeeShan Afzal HelpROI
