7. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#1: Take control of your message
Wednesday, February 23, 2011
8. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#1: Take control of your message
Wednesday, February 23, 2011
9. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#2: Take help where you can get it
Wednesday, February 23, 2011
10. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#2: Take help where you can get it
Wednesday, February 23, 2011
11. What is your story?
Wednesday, February 23, 2011
12. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#3: Know your goals
Wednesday, February 23, 2011
13. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#3: Know your goals
Wednesday, February 23, 2011
14. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#4: Know your project objectives
Wednesday, February 23, 2011
15. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#4: Know your project objectives
Wednesday, February 23, 2011
16. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#5: Avoid demands
Wednesday, February 23, 2011
17. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#5: Avoid demands
Wednesday, February 23, 2011
18. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#6: Know what you’re trying to say
Wednesday, February 23, 2011
19. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#6: Know what you’re trying to say
Wednesday, February 23, 2011
20. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Wednesday, February 23, 2011
21. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Wednesday, February 23, 2011
22. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Wednesday, February 23, 2011
23. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#7: Define a tone
Tone: Snappy, humorous, tongue-in-cheek.
Like This: You say we’ve been around the block.
We take that as a compliment.
Not That: Our clients value the decades
of experience Zehno’s team has.
Wednesday, February 23, 2011
25. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#8: Do a content/story audit
Wednesday, February 23, 2011
26. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#8: Do a content/story audit
From http://www.adaptivepath.com/ideas/essays/archives/000040.php
Wednesday, February 23, 2011
27. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#9: Find out who you’re dealing with
Wednesday, February 23, 2011
28. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#9: Find out who you’re dealing with
Wednesday, February 23, 2011
29. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#10: Audit for quantity AND quality
Wednesday, February 23, 2011
30. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#10: Audit for quantity AND quality
{Wednesday, February 23, 2011
31. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#11: Identify the gap between what
you
have and what you need
Wednesday, February 23, 2011
32. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#11: Identify the gap between what
you
have and what you need
Wednesday, February 23, 2011
35. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#12: Create a beat system
Wednesday, February 23, 2011
36. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#12: Create a beat system
Wednesday, February 23, 2011
37. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#13: Be open in interviews
Wednesday, February 23, 2011
38. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#13: Be open in interviews
Wednesday, February 23, 2011
39. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
40. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
41. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
42. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#14: Photos are worth 1,000 words
Wednesday, February 23, 2011
43. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#15: Image and note libraries outlive
individual staff members
Wednesday, February 23, 2011
44. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#15: Image and note libraries outlive
individual staff members
Wednesday, February 23, 2011
46. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conquer politics
Wednesday, February 23, 2011
47. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conquer politics
Wednesday, February 23, 2011
48. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#16: Conquer politics
Wednesday, February 23, 2011
49. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#17: Use collaborative tools
Wednesday, February 23, 2011
50. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#17: Use collaborative tools
Page table example from Content Strategy for the Web
Wednesday, February 23, 2011
51. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#18: Create an editorial matrix
and calendar
Wednesday, February 23, 2011
52. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#18: Create an editorial matrix
and calendar
Wednesday, February 23, 2011
53. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#19: Curate, recycle and repackage
Wednesday, February 23, 2011
54. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#19: Curate, recycle and repackage
Wednesday, February 23, 2011
55. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
56. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
From http://www.losowsky.com/magtastic/2008/good-thinking/
Wednesday, February 23, 2011
57. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
58. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
59. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
#20: Get fresh!
Wednesday, February 23, 2011
60. NAZARETH COLLEGE & ZEHNO CROSS MEDIA COMMUNICATIONS
20 TIPS FOR POWERFUL STORY-DRIVEN BRANDING & COMMUNICATIONS
Bonus Tip: Your work is never done!
Wednesday, February 23, 2011