Value's View — Print and Social Media
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Learn about the transformation from the Gutenberg Era to the Social Media Era. It worked out well. And Print is still alive, as the best Partner of On-Line communication! White Paper via Blog Post: English Version http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/ German Version http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/ Video http://youtu.be/5IZ2byPY7wI
![Zeiten
wende!
[Changing Times!]
Something Old
Could Become
Something New!
Gutenberg
is dead!!
Long lives
Gutenberg!](https://image.slidesharecdn.com/valuesviewprintandsocialmedia-140530100334-phpapp01/85/Value-s-View-Print-and-Social-Media-1-320.jpg?cb=1401607256)
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Value's View — Print and Social Media
- 1. Zeiten wende! [Changing Times!] Something Old Could Become Something New! Gutenberg is dead!! Long lives Gutenberg!
- 2. Roadmap of Valuable Success “Primarily our unique work enabled technology suppliers, service providers and brand owners to address multibillion-dollar market opportunities!” |Start of our Value Initiatives
- 3. P H Y S I O LO G I C A L N E E D S S A F E T Y N E E D S S O C I A L N E E D S S E L F - E S T E E M S E L F - G R O W T H R E L AT E D N E S S E X I S T E N C E A C T UA L I Z AT I O N PRINTING SOCIALMEDIA HYBRIDPRINTING GUTENBERG ERA SOCIAL MEDIA ERA White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/ http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
- 4. S O M E T H I N G O L D ESTEEM NEEDS! The need to be a unique individual SECURITY NEED Materialistic and personal security SELF- ACTUALIZATION PHYSIOLOGICAL NEEDS! Need for food, water, shelter etc. BELONGING AND LOVE NEEDS Friendship, love, appreciation Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany BASIC NEEDS SOCIAL NEEDS
- 5. ICH BEDÜRFNISSE! Anerkennung, Geltung SICHERHEITSBEDÜRFNISSE Materielle, persönliche und geschäftliche Sicherheit SELBST- VERWIRKLICHUNG GRUNDBEDÜRFNISSE! „Hygienefaktoren“ zur Existenzsicherung SOZIALE BEDÜRFNISSE Freundschaft, Liebe, Gruppenzugehörigkeit Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F M E D I A : G U T E N B E R G - E R A ( b e f o r e 2 0 0 0 ) PRINT MEDIA! covers all levels of the hierarchy of needs BASIC NEEDS SOCIAL NEEDS
- 6. SICHERHEITSBEDÜRFNISSE Materielle, persönliche und geschäftliche Sicherheit ESTEEM NEEDS SELF- ACTUALIZATION BELONGING AND LOVE NEEDS GRUNDBEDÜRFNISSE! „Hygienefaktoren“ zur Existenzsicherung Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F P R I N T M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E ) PROFESSIONAL PRINT MEDIA PRODUCTS! cover all levels of the hierarchy of needs only partially.! So they become more and more irrelevant. BASIC NEEDS SOCIAL NEEDS
- 7. E V O L U T I O N O F S O C I A L M E D I A : P O S T - G U T E N B E R G - E R A ( T O D A T E ) ICH BEDÜRFNISSE! Anerkennung, Geltung SELBST- VERWIRKLICHUNG PHYSIOLOGICAL NEEDS! Need for food, water, shelter etc. SOZIALE BEDÜRFNISSE Freundschaft, Liebe, Gruppenzugehörigkeit Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany SOCIAL MEDIA is based on self-actualization and provokes a paradigm shift BASIC NEEDS SOCIAL NEEDS
- 8. GROWTH! provides opportunities for development and self- actualizating, expansion of inner potentiale, self- esteem and self-respect EXISTENCE! (Safety, precaution, fearlessness, secureness of materialistic needs) RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) plus ERG Categories by Alderfer © 2012 by Andreas Weber, Value Communication AG, Mainz/Germany S O M E T H I N G N E W : E V O L U T I O N O F N E E D S A N D V A L U E S Y S T E M S BASIC NEEDS SOCIAL NEEDS
- 9. GROWTH — ! ENTFALTUNGSBEDÜRFNISSE! Streben nach Selbst-! verwirklichung, Entfaltung persönlicher Potenziale, Selbstachtung bzw. Selbstwertschätzung Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F M E D I A U S A G E : B O T T O M - U P T O T O P - D O W N EXISTENCE! (Safety, precaution, fearlessness, secureness of materialistic needs) RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation SOCIAL MEDIA is based on self-actualization and provokes a paradigm shift BASIC NEEDS SOCIAL NEEDS
- 10. Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany EXISTENCE! (Safety, precaution, fearlessness, secureness of materialistic needs) RELATEDNESS — BELONGING AND LOVE NEEDS Friendship, love, appreciation SOCIAL MEDIA is based on self-actualization and provokes a paradigm shift THREAT:! PROFESSIONAL PRINT MEDIA PRODUCTS! will vanish from the hierarchy of needs BASIC NEEDS SOCIAL NEEDS E V O L U T I O N O F M E D I A C O N S U M P T I O N H A B I T S . S O C I A L M E D I A T A K E S O V E R T H E L E A D !
- 11. GROWTH — ! ENTFALTUNGSBEDÜRFNISSE! Streben nach Selbst-! verwirklichung, Entfaltung persönlicher Potenziale, Selbstachtung bzw. Selbstwertschätzung EXISTENZ! (Schutz, Vorsorge, Angstfreiheit, Sicherung materieller Bedürfnisse) RELATEDNESS — SOZIALE BEZIEHUNGEN! (Zugehörigkeitkeit, Liebesbedürfnisse/Zuneigung, interpersonelle Achtungsbedürfnisse) Based on Maslows‘ Hierarchy of Needs (According to Hermeneutics) © 2013 by Andreas Weber, Value Communication AG, Mainz/Germany E V O L U T I O N O F M E D I A E F F E C T I V E N E S S : S O C I A L - M E D I A - E R A ( F R O M N O W O N ! ) HYBRID MEDIA COMMUNICATION! (Print+Online) is always Social Media compatible and covers almost all levels of the Hierarchy of Needs BASIC NEEDS SOCIAL NEEDS
- 12. P H Y S I O LO G I C A L N E E D S S A F E T Y N E E D S S O C I A L N E E D S S E L F - E S T E E M S E L F - G R O W T H R E L AT E D N E S S E X I S T E N C E A C T UA L I Z AT I O N PRINTING SOCIALMEDIA HYBRIDPRINTING GUTENBERG ERA SOCIAL MEDIA ERA White Paper via Blog Post http://valuetrendradar.com/2012/12/10/needs-are-the-measure-of-all-things/ http://valuetrendradar.com/2012/12/06/bedurfnisse-sind-das-mas-aller-dinge/
- 13. We sharpen Print’s Effectiveness for a Disruptive Communication Approach
- 14. Contact @ValueCommAG (Twitter) https://facebook.com/ValueCommunicationAG http://www.linkedin.com/in/andreasweber https://www.xing.com/profile/Andreas_Weber46! https://www.xing.com/net/prica0432x/ddf/ ! Subscribe for free A) ValueTrendRadar (Blog): http://valuetrendradar.com B) Value Slide Shows: http://de.slideshare.net/zeitenwende007 ! © 2014 by Andreas Weber (text) | Lidia Lukianova (Illustrations)