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Lú Ruì is an Chinese graphic designer and an independent curator. He is best known for crossover culture work, and use of experimental Chinese culture. He was the art director for the studio CHAILARCHILDREN / WuhanLab. He is still a graffiti artist and deejay as known as Zen, has established himself as a freelance worker, including Graphic/ ArtDirection/ Multimedia/ Fashion / Music/ StreetArt. Zen a.k.a LúRuì works with a special emphasis on creative ideas and communication goals, with a very high attention to details. Inspired by everything, everywhere, interested and enthusiastic, he is in complete love with visual creation.