Personal Information
Organización/Lugar de trabajo
Slovenia Slovenia
Ocupación
partner at VALICON, Marketing Consulting & Research
Sector
Advertising / Marketing / PR
Sitio web
http://www.valicon.net
Acerca de
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Etiquetas
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
Ver más
Presentaciones
(3)Recomendaciones
(7)100 images for visual brainstorming
Marc Heleven
•
Hace 11 años
The 2011 Non-Obvious Trend Report VISUAL EDITION: 15 Business & Marketing Trends That Matter in 2011
Rohit Bhargava
•
Hace 13 años
Vodafone Brand Academy
mattus
•
Hace 15 años
IC Preisoptimierung CBC Conjoint
sicking_ic
•
Hace 17 años
Qual Conjoint V5
aganapol
•
Hace 15 años
Brand Masterclass Week Two
Idris Mootee
•
Hace 16 años
Intoduction To Brand Equity | Holistic Brand Strategy 2008
Patrick Collings
•
Hace 15 años
Personal Information
Organización/Lugar de trabajo
Slovenia Slovenia
Ocupación
partner at VALICON, Marketing Consulting & Research
Sector
Advertising / Marketing / PR
Sitio web
http://www.valicon.net
Acerca de
Branding & analytics expert, constructing bridges between hard & soft, big & small
Specialties:
BRANDING AS THE CORE OF EVERY BUSINESS
brand identity & architecture, brand vision using brand archetypes, brand equity & valuation
MARKETING = BUSINESS STRATEGY
segmentation, positioning, innovation, pricing, marketing research
CONSUMER EQUITY AS THE KEY UNEXPLOITED SOURCE
analytical CRM, profiling, data-fusion, marketing automation, network analysis,
NEWMR SURVEY METHODOLOGY
consumer panels, survey sampling, survey non-response, CAWI, SPSS, IBM SPSS modeler
One of the Valicon founders and president of the company. He works with Valicon's biggest clients primarily focusing on strategic br...
Etiquetas
valicon
slovenia
marketing
branding
batagelj
cvetko
trending and popularity
brand territories
hoffer
lidl
brand portfolio
brand extensions
mercator
recession
hard discounters
brand management
strategy
kapferer
tedx
fructal
apple
product strategy
brand identity
argeta
brand strength
Ver más