1. Financial Technologies
Sector: Software, Financial Intelligence
NYSE/Euronext
XBRL PRODUCT
A
1
3
4 B
2
C
DISCLAIMER
This Document has been prepared by Zephyr Financial Technologies LTD, No representation or warranty, expressed or im-
plied, is made by the Zephyr as to the accuracy or completeness of the information, data and assumptions contained within,
or of any written or oral communication transmitted or made available. Nothing in this document is, or shall be relied upon as,
a promise or representation, whether as to the past or future performance of the Company. All Estimates and/or projections
contained herein and in the financial model, has been based on the information currently available to the Company and may
involve subjective judgements and analysis. Accordingly, the Company as to their attainability makes no representation or
assurance. THe information contained herein is confidential information. It and any further confidential information made
available must be held in complete confidence and documents containing such information may not be reproduced, used or
disclosed without prior written consent of the Company. All communications, inquires and requests for information relating to
the is information should be directed to : Bryan Feinberg CEO at Bryan@zephyrnet.com

2. Opportunity
Define, Design, Deploy XBRL Data Analytic Product for NYSE/Product Division.
Product
XBRL based Dashboard Data Product providing on the fly access to full
fundamental balance sheet run & financial ratio extraction for all NYSE listed
companies.
Model: Licensed Application to Exchange
Subscription with Rev Share to End Users
XBRL Data Platform Provider: Edgar Online
Web Based/XBRL Cloud
Financial Dashboard Content
Summary Content Areas
Detailed Dashboard view of Company includes:
CIK Number/Full Contact Details/Industry Classification/Sector Classification
Company Description
Stock Information (time delayed)
Financials (Income Statement, Balance Sheet, Cash Flow, Ratios)
Latest Filings (Multiple Views)
Institutional Holding Summary
Company News
SOX Compliance Certification
Industry & Sector Database Search
Transcripts
Global Reports (Annual & Interim Company Reports)
Financials
Balance Sheet
Income Statement
Cash Flow
Estimates
Ratios
Financial Comparison vs Other companies
Sec Filings
All Filings
Zephyr Financial Technologies LTD. All Rights Reserved 2009 Confidential

3. Ownership
Summary
Insider Trades
Insider Filings
Institutional Holders/5% Ownership Filings
Market Capitalization:
Market Capitalization is based on Fully Diluted shares outstanding and calculated
as of the last period end date using shares outstanding and the closing day price as
of that date.
Recognized Revenues:
The aggregate amount for revenues earned during reporting entity's normal
operating business (e.g. sale of goods, providing services, or other major
operations) for an accounting period.) report total revenues.
Financial statements vary across sectors, industries and companies. Currently
there are no standardized requirements for the level of detail companies must
provide in financial reports. Some companies only provide a summary level of detail
for revenues or cost of sales, while others list all components of their streams of
revenues and cost of goods and services. We have made every effort to provide a
level of detail that captures detail when it is provided by the companies via their
filings
Recognized Revenues (Prior Period):
Recognized Revenue Prior Period is based upon year prior to input time period. If
using H1 or H2, the calculation would use H1 or H2 from the prior year.
Recognized Revenue + Change in Deferred Revenue:
We include the change in short term deferred revenues as an imperfect proxy for
bookings.
Short-term Deferred Revenue:
Current obligation of unearned revenue, including refund obligations due within one
year or one business cycle.
Total Cost of Revenue:
The aggregate amount for purchase price (for retailers) or production costs (for
manufacturers) associated with items sold during an accounting period and costs
incurred for services delivered during that period.
S&M Expenses:
Sales and Marketing are a category of expenses directly related to the marketing or
selling of products or services.
G&A Expenses:
G&A are generally recurring costs associated with normal operations and currently
chargeable against revenue, excluding those directly related to the marketing or
selling of products or services.
SG&A Expenses:
Zephyr Financial Technologies LTD. All Rights Reserved 2009 Confidential

4. Sales, General & Administrative expenses are the generally recurring costs
associated with normal operations and currently chargeable against revenue
including those directly related to the marketing or selling of products and/or
services. The aggregate amount for Selling, General and Administrative Expenses
incurred during an accounting period; they are major operating expenses to a
reporting entity. Some companies do not break out S&M or G&A. In these cases
S&M and G&A expenses are rolled into SG&A expenses.
R&D Expenses:
Research and Development expenses are the aggregate costs incurred during an
accounting period to research and develop new products/technologies when the
technological feasibility has not been reached (such costs should be capitalized
rather than expensed after reaching technological feasibility). Research and
development includes engineering expenses.
Total Operating Expenses:
The aggregate amount for periodic, non-manufacturing costs incurred during
reporting entity's normal operating activities; generally may be classified into
selling expenses (e.g. advertising expenses, storage/shipping expenses) and
general & administrative expenses (e.g. ECO's compensation, insurance expenses).
Total Operating Expenses excludes Cost of Revenues and Cost of Services.
Gross Profit:
Gross Profit is defined as Operating Revenue less Cost of Goods and/or Services
Sold.
Operating Income/(Loss):
Operating Income/(Loss) is defined as Gross Profit less operating expenses.
Net Income/(Loss):
Net Income is defined as all revenue less all expenses.
Pre-tax Income/(Loss):
Pre-tax Income/ Loss is defined as Income/(Loss) from Continuing Operations
Before Income Taxes. It is the sum of operating profit and non-operating income/
(expense).
EBITDA:
EBITDA is defined as Revenue less Expenses (excluding tax, interest, depreciation,
and amortization).
Total Capital:
Total Capital is the sum of all equities and total debt of a company. Total Capital =
Total Stock Holders Equity + Total Debt + Minority Interest.
Cash and Cash Equivalents:
Cash and Cash Equivalents are the most liquid category of current assets, including
money on hand, in bank, and very short-term investment (with maturity of 90 days
or less) that is ready to be converted to cash with known amount. Cash and short-
term, highly liquid investments are readily convertible to known amounts of cash
and are so near their maturity that they present negligible risk of changes in value
due to changes in interest rates - usually with an original maturity less than 90 days.
Zephyr Financial Technologies LTD. All Rights Reserved 2009 Confidential

5. This includes restricted cash, treasury bills, commercial paper and money market
funds and other operating cash balances.
Accounts Receivable:
Aggregate amount to be collected by the reporting entity that will be due on account
(Accounts Receivable) or on written promise to pay (Notes Receivable), net of any
allowance for uncollectible amounts.
Current Assets:
Sum of all current assets - those assets that are reasonably expected to be realized
in cash or sold or consumed within a year or within the normal operating cycle of
the entity.
Accounts Payable:
Obligations arising from transactions conducted on open account due within one
year or one operating cycle.
Current Liabilities:
Total obligations incurred as part of normal operations that is expected to be repaid
during the following twelve months or one business cycle.
Long Term Debt:
Portion of long-term debt that is due greater than one year in the future.
Total Liabilities:
Probable future sacrifices of economic benefits arising from present obligations of
an entity to transfer assets or provide services to other entities in the future.
Operating Ratios:
Gross Margin:
Gross Margin is defined as the margin available to cover expenses other than cost
of goods sold. The calculation is Gross Profit / Total Revenue.
Operating Margin:
Operating Margin measures pricing strategy and operating efficiency. Analysis of
operating margin is best used when comparing one company's operating margin to
that of its competitors. A higher margin is better for the company. The calculation is
Operating Income / Total Revenue.
Pre-Tax Margin:
Pre-Tax Margin is defined as the amount the company is able to convert from
revenue to profit (pre-tax). The calculation is Earnings before tax / Total Revenue.
Net Margin:
Net Margin is calculated as Net Income/ Total Revenue.
Growth Rates:
Revenue Growth Estimate:
Zephyr Financial Technologies LTD. All Rights Reserved 2009 Confidential

6. Revenue Growth Estimate is calculated using the mean consensus sales estimate
for the fiscal year end.
3 Year Revenue CAGR:
3 Year Revenue CAGR measures the compound annual growth rate for Revenue
over last 3 Years.
Mean Analyst Revenue Estimate:
Mean Analyst Revenue Estimate is for the current fiscal year ONLY. This estimate is
valid only for the unfinished year that is not yet reported. Analyst estimates are
expectations of what a company will report in the future.
Head-count and Employee Productivity Ratios:
Head-count totals are based on the end of the last reported fiscal year. For example,
if you are looking at a report for Q2 2008, the ratio of Revenue per Employee would
take Q2 2008 revenue divided by end of 2007 head-count.Liquidity Ratios:
Cash Ratio:
Cash ratio is defined as Cash and Cash Equivalents/ Current Liabilities. This
illustrates the ability of a company to meet its current obligations with cash and
cash equivalents.
Current Ratio:
Current Ratio is defined as Current Assets/Current Liabilities. This ratio illustrates
the ability of a company to meet its current obligations with its most liquid assets.
Accounts Payable Turnover Days:
Accounts Payable Turnover Days. This represents the average number of days it
takes the company to pay its suppliers.
Accounts Receivable Days Outstanding:
Accounts Receivable Days Outstanding is defined as the average number of days it
takes the company to collect receivables. The calculation is 365 / Accounts
Receivable Turnover (TTM)
Long Term Debt to Total Capital Ratio:
Long Term Debt to Total Capital Ratio. Long Term Debt to Total Capital is a leverage
ratio which compares the company's long-term debt to its available capital. The
calculation is Long Term Debt / Total Capital.
Zephyr Financial Technologies LTD. All Rights Reserved 2009 Confidential