This document summarizes advertising options on the website eTambola.com. It notes that the internet allows for immediate engagement with consumers and more accurate feedback compared to traditional media. The site receives 1.5 lakh page views per game, has 50,000 registered users, and works with major Indian brands. The majority of users are aged 21-35, graduate or post-graduate educated Indians from top cities like Mumbai, Delhi, and Bangalore. Banner ads on the homepage cost Rs. 250 per 1000 impressions.

1. www.etambola.com
Advertising
Options

2. Why Internet ?
•Because unlike traditional media on Internet, the
consumers can scale up the AIDA curve immediately
•Because unlike traditional media feedback and
research is accurate and substantial
•Because cost of experimentation is remarkably low !

3. About eTambola.com
•1.5 lakh plus page views a last game – January ‘06
•50 Thousand registered base
•Experience of working with the best known brands in the
country
•Customized solutions to address objectives of advertisers

4. Age – Usage
58% Audience is aged between 21 - 35
4%
6%
4%
5%
0-10
23%
23%
'11-15
16-20
21-25
26-35
36-45
46+
35%

5. Education – Usage
64% Audience is Graduate / Post Graduate
4%
32%
Below SSC
24%
Undergrad
Grad/PG (Gen)
Grad/PG (Prof)
40%

6. City wise Break-up
77% Audience is from Top 8 Cities
1%
10%
1%
19%
Mumbai
Delhi
1%
2%
Hyderabad
B'lore
2%
2%
Chennai
Calcutta
Pune
3%
4%
14%
Kochi
Ahmedabad
Coimbatore
Jaipur
Baroda
4%
6%
Kanpur
Ludhiana
13%
8%
10%
Noida
Others

7. eTambola Marketing Tools

8. Homepage - Banner
COST: Rs. 250 CPM (Cost Per Thousand Impressions)
NORMAL GIF , SIZE: 468X60

9. Are You Ready to Take
Advantage of the
eTambola Experience ?
Contact:
Udit Singh
Cell : +91 8432084320
info@etambola.com
Thank you

10. Are You Ready to Take
Advantage of the
eTambola Experience ?
Contact:
Udit Singh
Cell : +91 8432084320
info@etambola.com
Thank you