Social media marketing booming or not

1. Digital marketing
Zilme Marketing team is very dynamic in their thoughts and actions, with
international form of marketing including, Direct marketing, mobile marketing,
hoardings, bill boards, personal marketing, SEO and Digital Marketing, we are sure
to touch a million hearts.
Marketing Method
SEO and PPC
Email Marketing
SMS Marketing
Creative Designs
Social Media Marketing

2. SEARCH ENGINE OPTIMIZATION
85% of internet users use Google to search
for products they want to purchase. It infers
that even potential buyers are searching
online.
But, are you there to be found?
Be it among the fortune 500 companies or an SMB,
company needs to be optimized for the search engines to
increase product/service presence on the web. SEO is not
just about inserting meta tags or titles in your website,
submitting links them in major sites, but it is to have a
strategic plan to progressively pull up the website in the
search engines. Zilme has a tactful SEO plan which is
customized to meet requirements.

3. SOCIAL MEDIA MARKETING
Social Media Strategy
Is it possible to speak and engage our target audience
in a consistent, sustainable way?
Today, it is imperative to have a well-thought-out and
consistently implemented social media strategy to
ensure maximum prospect engagement and return
on effort.
Most social media efforts come to a grinding halt
because we are not clear on what our business goals
are and how social media fits into those goals.
The companies that leverage social media to its
fullest understand one thing…
Consistency is key:
• Consistent message
• Consistent branding
• Consistent communication
• Consistent engagement
Our goal is engage with their target audience and get
their message out on a consistent and sustained
basis, day in and day out.

4. Social Media Monitoring and Analytics
How can we be sure that our social media efforts have been worthwhile and are working?
The only way to find out if we are on track and it is worth the effort is to monitor and analyze all
our social media activities.
Zilme social media analytics measure, analyze and interpret social data so that company can
be more effective at engaging with existing customers and winning over more customers to
cause. Typically Zilme track social media content such as blogs, wikis and the usual suspects,
including Twitter, LinkedIn, Facebook, Pinterest, YouTube, Vimeo, Google+ and the like.
This allows company to:
• Measure and get insight into brand’s overall visibility on social media
• Measure the impact of the social media marketing campaigns
• Identify opportunities for you to engage with community
• Figure out what your competitors’ impact is
• Be alerted to any potential crises that could befall company
We use the following social media analytic tools to listen to what your customers are saying and to
react timeously and appropriately to any opportunity or pending crisis:
• Wisemetrics
• FanPageKarma
• Twitonomy
• sumall.com
• icerocket
• topsy

5. CONTENT MARKETING
content is your Online Voice. Content holds
a crucial position in this internet era. It’s not
just high quality content but a perfect mix of
quality, relevance and SEO which makes us
stand out of the clutter. At zilme, we have
experts who craft strategies to enrich
content and make websites drive traffic.

6. Inbound Marketing has a new face. Find out today
It is becoming harder and harder to attract business from disruptive
traditional media like television, direct mail and email.
The game has changed to a more customer-centric one. We need to be
giving our audiences relevant and useful content when and how they
want it.
This is where inbound marketing plays a major role. Inbound marketing
gets customers to come to you.
The gas in inbound marketing’s tank is content:
SEO
Blogs
Photos
Infographics
Videos
Slide presentations
EBooks
Case Studies

7. Email marketing
Email Service Provider | Email Marketing Services | Email Marketing Benefits
Email marketing is an extremely cost-effective way to communicate with
prospective and existing customers. The key objective of email marketing for most
businesses is to create “brand awareness”. Other major benefits of email
marketing include new customer acquisition and customer retention.
Quick Email Marketing Statistics
An average Indian marketer allots 6% of the total marketing budget to email
marketing
An average of two out of every three brands undertake email marketing
71% of businesses plan email campaigns on a weekly, monthly and quarterly
basis
Email Marketing Benefits
Advantages of Email Marketing
Targeted email marketing campaign allows for quick and easy connection with
clients. Targeted email marketing has definite advantages over other traditional
forms of marketing such as sending direct postal mails or telesales. The major

8. Email Marketing Services include:
Establishing Database - Obtaining micro-detailed database as per the
requirements of campaign.
To determine a format – Formatting the email as Newsletters, Promotions
or Announcements.
To determine the frequency and delivery – Scheduling the email marketing
campaign as monthly, quarterly or bi-monthly to result in maximum impact
and minimum intrusion.
Controlling Spam – To send emails to the audience only with their consent;
and not to send out to opted out customers to help control spam.
Evaluation – Measuring the results of the campaign based on open rates,
link click through and landing page.
Campaign tracking and reporting – We believe in regular reporting so you
can track your campaign progress every step of the way. All progress and
analytics reports are delivered on time.

10. WHY EMAIL MARKETING ?
Email marketing has still retained as the competitive channels of the digital marketing
world. Email marketing campaigns are powerful marketing tools attracting new
prospects while developing and building client relationships. Drastically evolving the
marketing industry, Email marketing has made marketer–consumer relationship more
viable, instant and interactive. In the recent years, Email Marketing has emerged as
a basic marketing platform for most of the companies, retailers, businesses and
markets.
As a successful method of marketing, email marketing is not only effective but one of
the most inexpensive channels of internet marketing given the choices offered. Some
of the Email marketing objectives are:
1.To enhance the business–client relationship.
2.To acquire new customers.
3.To increase sales.
The results of an e-mail campaign can be measured, right down to the number of
people who opened the message, clicked on each link, made a purchase or
forwarded the e-mail to a friend. Conducting an effective e-mail campaign is a lot
more complicated than opening a new message in an e-mail program, copying a list
of customer names, typing an offer and clicking the ''send'' button. In fact, the
challenges range from basic privacy issues, like getting permission to send e-mail to
customers, to technical hurdles in composing, sending and tracking large volumes of

11. Web Ads & Advertising
Release ad through Zilme web portal
Zilme ad services
Pay per click (PPC), also called cost per click, is an internet advertising model used to direct
traffic to websites, in which advertisers pay the publisher (typically a website owner) when the ad
is clicked. It is defined simply as “the amount spent to get an advertisement clicked.
Here, customer has to pay according to the number of times the advertiser's banner is displayed
on our portal site. The amount charged is typically calculated based on the number of thousand
impressions of the banner (impressions = number of times the banner is displayed) and number
of clicks on banner
Book Classified & Display Advertisements on Zilme portals a Instantly!
Pop- up ad are the single biggest annoyance on the Internet
pop-up ad advertising is growing faster than any other form of online advertising .Ad can be
posted to zilme 10 portal and get noticed. Our web portals are
Fitness portal
Pets portal
Marriage portal
Ngo portal
Used car portal
Banking portal
Real estate portal
Auditing portal
Z Book
Z Journal

12. MARKET RESEARCH
How well do We know our customers?
What are their needs or preferences?
How do they find us? Does our product
have the “Buying stimuli”? The growth of
every business is driven by only one
factor ‘CUSTOMERS’.
Market Research is a sure fire way to
eliminate uncertainty and help
organizations choose the best course of
action.