We at Zinnov strive to be thought leaders in the Global Technology Landscape. The way of doing business has been constantly changing and evolving through the periods of history, the current period marks a paradigm shift in business practices and processes. In a globalized 21st century the challenges presented to an enterprise and enterprise software technology firms today are extremely testing. We are entering an era of new realities of complex cloud platforms. It is becoming critical to decide core from context and decide on the right approach to build cloud platforms. We at Zinnov, have been closely following the technology space and have invested multiple years to track this shift in business practices and processes. To explore and understand more on this ever evolving “ Building next generation cloud platforms-deciding core vs. context” , we at Zinnov are hosting a webinar covering the following themes · Cloud and Mobile first Product Development Lifecycle · Deciding core vs. context in development of cloud platforms. · Deciding on outsourcing of end of life products. · Deciding on outsourcing of on premise solutions. · Building of newer cloud products- UX/UI Suite of offerings/ Automated Testing Services/ Dev Ops/ API Development and management · New Age Engineering Cycle and Skills need to deliver on the same. · Available technology tools to deciding core vs. context · Newer engagement models with service providers · In sourcing and role of Global In House Centers in Building Cloud Platforms.

1. April 2015
Webinar on building Next
Generation cloud platforms
Identifying core vs. context

2. Agenda
2
Core v/s Context1
New Age Software Engineering2
Case Study: Identifying Core v/s Context3
About Zinnov4

3. 3
The concept of Core v/s Context is applicable for companies across all industries.
This webinar focuses on it for building next generation cloud platforms
Core
• Innovation that creates differentiation leading
to customer preference during purchase
• Combats commoditization and margin
compression
Context
• Everything else, not a source of differentiation
• What was once core becomes context over
time
• Can be a source of business and management
inertia
Goal of identifying Core from Context
• Extract resources from Context to invest in Core
Source: Dealing with Darwin by Geoffrey Moore

4. 4
Post identifying Core from Context, there are 5 major levers to extract resources
from Context and invest in Core activities
1. Centralize
• Ops under single authority to reduce overhead and single decision making to manage risk
2. Standardize
• Reduce variety and variability of processes delivering similar outputs
3. Modularize
• Deconstruct the system into component subsystems and standardize interfaces
4. Optimize
• Eliminate redundant steps, automate standard sequences, streamline, substitute lower cost resources, instrument
the process for monitoring and control
5. Outsource
• Drive processes out of the enterprise entirely to reduce overhead, make costs variable, and minimize future
investment
• Incorporate monitoring systems into SLAs
Source: Dealing with Darwin by Geoffrey Moore

5. Agenda
5
Core v/s Context1
New Age Software Engineering2
Case Study: Identifying Core v/s Context3
About Zinnov4

6. 6
The old development process for on-premise software products has undergone a
tremendous transformation for cloud products
Design Core Coding Peripheral Coding
Integration and
Testing
Deployment
Maintenance and
Support
New Age Software Engineering: Building Next Generation Cloud Platforms
Mobile and Web
Interface
Development – UI/UX
Testing Automation
DevOps: Continuous
Deployment
DevOps: Monitoring
Application
Integration – APIs,
iPaaS
Module
Development: User
Mgmt., Customer
Support and Billing
Penetration Security
Testing
DevOps: Continuous
Integration
Automated Customer
Support
Requirements
Gathering
Product Architecture
Design
Prototyping
Core Modules
Development
Infrastructure
Allocation
Feedback: Customer Usage and Competitive Products
Agile Development Cycle
Source Code Security
Testing
Developer Platform
for custom apps
Source: Zinnov Research & Analysis

7. Agenda
7
Core v/s Context1
New Age Software Engineering2
Case Study: Identifying Core v/s Context3
About Zinnov4

8. 8
Identification of Core v/s Context for needs to be performed separately for two sets
of products: Old On-Premise Products and New Cloud Platforms
1. Separate Approach for Old On-Premise Products and New Cloud Platforms
• Old On-Premise Products typically have mature stagnant or declining markets and are typically context
• Cloud Platforms have established themselves as the eventual future and are typically core
2. Factors impacting Core v/s Context for Old On-Premise Products
• Management overheads of products contextual to the mid-term strategy of a company are high for traditional
companies as they typically bring in major share of revenues. Modernization attempts for these products are
undertaken to understand New Age Engineering and apply them for the new cloud platforms
• Many traditional companies have successfully focused on outsourcing full product management of the old On-
Premise Products, including modernization
3. Factors impacting Core v/s Context for New Cloud Platforms
• Identifying the Core v/s Context for building New Cloud Platforms is tricky for traditional companies, as New Age
Engineering is new for the company but not for the industry
• A combined assessment of internal company and external ecosystem capabilities needs to be performed for
identifying Core and Context
Source: Zinnov Research & Analysis

9. 9
Identification of Core v/s Context takes place in two steps – An internal analysis of
the company’s strengths and an external analysis for industry benchmarking
Product
Leadership
Zone
Operational
Excellence
Zone
Customer
Intimacy
Zone
Disruptive
Technology
Genentech
Solution
Specialisation
Accenture
Product
Engineering
BMW
Platform
Ecosystem
Google
Power Brand
Line Extension
Mattel
Product Design
Apple
Marketing
Programs
Amazon
Quality of
Experience
Cirque du Soleil
Value
Engineering
Walmart
System
Integration
SAP
Process
Optimization
Toyota
Business
Model
Innovation
Salesforce.com
1. Internal Analysis: Company Strengths
Source: Dealing with Darwin by Geoffrey Moore; Zinnov Research & Analysis

10. 10
The External Analysis of New Age Engineering Leaders was performed for a client in
the software engineering space – Analysing outsourcing and globalization patterns
Source: Zinnov Research & Analysis
2. External Analysis: Peer Benchmarking with New Age Engineering Leaders to discover industry trends
Design Core Coding
Peripheral
Coding
Integration and
Testing
Deployment
Maintenance
and Support
Mobile and Web
Interface
Development –
UI/UX
Testing Automation
DevOps:
Continuous
Deployment
DevOps:
Monitoring
Application
Integration – APIs,
iPaaS
Module
Development: User
Mgmt., Customer
Support and Billing
Penetration Security
Testing
DevOps:
Continuous
Integration
Automated
Customer Support
Requirements
Gathering
Product
Architecture Design
Prototyping
Core Modules
Development
Infrastructure
Allocation
Feedback: Customer Usage and Competitive Products
Source Code
Security Testing
Developer Platform
for custom apps
• Analysis of trends in outsourcing by New Age Engineering leader companies revealed that
Deployment DevOps, Infrastructure testing and Interface Development were context processes for
that particular client. The exact context processes will vary for other companies.Core Context

11. Agenda
11
Core v/s Context1
New Age Software Engineering2
Case Study: Identifying Core v/s Context3
About Zinnov4

12. 12
Zinnov is a 13 year of management consulting firm ranked among the Top 20
Outsourcing Advisors by IAOP for 7 years in a row
Engineering &
IT Excellence
Product / Market
Definition
Globalization
Accelerator
Platform
Industry Benchmarks &
Frameworks
Networking opportunity
with peers
Thought leadership and
on demand insights
Branding opportunities
Business
Strategy &
Expansion
Business Strategy
Account Management
M&A/Operations
Optimization
Customer Connect
Emerging
Markets
Direct Sales
Maximization
Channel Design
and Monitoring
Solution Ideation
Opportunity Assessment
& Go to Market
GIC Setup
Charter Definition/
Planning
Zinnov Offerings

13. 13
Zinnov’s customers spans the full breath of the industry with a focus on technology
companies
Software
Products
Engineering Associations &
Trade Bodies
Servers &
Storage
Consumer
Electronics &
Semiconductor
Telecom &
Networking
Digital
Companies

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