How the Tech Mafia (ie Google, Amazon, Facebook, Apple and Microsoft) have expanded their R&D footprint in the past decade.

1. This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside
the client organization without prior written approval from Zinnov.
This report is solely for the use of Zinnov Client and Zinnov Personnel. No Part of it may be quoted, circulated or reproduced for distribution outside
the client organization without prior written approval from Zinnov.
Tech Mafias Analysis
Engineering R&D Globalization

2. 2
Global Engineering footprint of Tech Mafias in 2004
2
Seattle
Bay Area Reston
Dublin
Israel
Oslo
Beijing
Shenzhen
Hyderabad
Copenhagen
Munich
Cambridge
Paris
Boston
Bangalore
Tokyo
Zurich
San Luis Obispo
Edinburgh
Luxemburg
2010 20162004
R&D Center Legend
Microsoft
Google
Amazon
Facebook
Apple
Source: Zinnov GEIP

3. 3
Global Engineering footprint of Tech Mafias in 2010
3
Fargo
Suzhou
Stockholm
Belgrade
Porto Salvo
Cairo
TallinnVancouver
Prague
Bucharest
New YorkChicago
Pittsburgh
Portland
Madison
Austin
Toronto
Montreal
Belo Horizonte
Shanghai
Sydney
Seoul
Moscow
London
Chennai
Cape Town
Las Vegas
2010 20162004
R&D Center Legend
Microsoft
Google
Amazon
Facebook
Apple
Source: Zinnov GEIP

4. 4
Tech Mafias are moving Eastwards and building a more globally distributed
engineering workforce
4
LehiFort Collins
TampereSalo
Taipei
Rio de Janeiro
Timișoara
Aarhus
Warsaw
Lübeck
Los Angeles
Dallas
Melbourne
Orlando
Cork
Lund
Hague
Johannesburg
Madrid
Sao Paulo
R&D Center Legend
Microsoft
2010 20162004
Google
Amazon
Facebook
Apple
Source: Zinnov GEIP

5. 5
The Global hotspots of Tech mafias and key initiatives
5
31000
30000
24
23
Seattle Area
Bay Area
1600
2550
8
7
Boston
New York
2900
3
2800
3
Bangalore
2850
10
• Traditional Hubs for Engineering for the
Tech Mafia
• Every engineering priority of the Tech
Mafia starting from development of
their software products to futuristic
research is led out of the west coast
• Artificial Intelligence, Driverless Cars,
Drones, Data Science, Cyber Security
are the hot areas of focus
West Coast of USA East Coast of USA Western Europe & Israel Indian Hi-Tech Cities
2500
4 Beijing
1100
3
Shanghai
Israel
Hyderabad
• With the presence of top
universities working on high end
research, this is a hot focus location
for the Tech Mafia for their Artificial
Intelligence research
• Apart from leveraging quality
talent for their Machine Learning,
Data, Media & Mobile Research,
localization for the European
markets is also a key focus for the
Tech Mafia in Western Europe
• Israel is a critical location for the
Tech Mafia for Data Science &
Search Technology research
• Major Satellite locations for
some of the Tech Mafia –
initially set up for talent and
cost
• Current focus areas include
Search Technology, Machine
Learning techniques and
localization of products for
Emerging markets
• Wireless Technology, Data
Research, Advertising & User
Interface are major focus
areas
1380
3
Dublin
1750
7
London
5604
Paris
1380
5
Munich
Beijing & Shanghai
X No. of ER&D centers X ER&D Workforce

6. 6
Global R&D Innovation Index
6
Bay Area
India
Brazil ChinaRomania
Poland
Vietnam
ISRAEL
UK
0
20
40
60
80
100
120
0 2 4 6 8 10 12 14 16
Low Medium High
Global Talent Innovation Index*
AveragePeoplecost
High
Low
Global Innovation & Engineering Ecosystems
Best Innovation Ecosystem
Source: Zinnov GEIP

7. Bangalore
69 "Prathiba Complex",
4th 'A' Cross,
Koramangala 5th Block,
Bangalore-560 095.
Phone: +91-80-41127925/6
Singapore
Level 42, Suntec Tower Three
8 Temasek Boulevard
Singapore 038988
Phone:+65 6829 2123
Texas
21, Waterway Ave
Suite 300
The Woodlands
TX-77380 USA
Phone:+1-281-362-2773
Beijing
Meilifang Tower 4, Entrance 4,
10/F #1003,
11 Beiyuan Shuangying Road,
Chaoyang District, Beijing
China 100012
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