2. Top three struggles every marketer faces
1. Reach the right audiences
2. Understand what’s working
3. Prove ROI
How do I…
3. Fill out a form*
Open emails**
Opportunities captured
*B2B campaign form conversion rates range from 1-5%, Sirius Decisions Benchmark Survey. **Ayaz Nanji, “Email Open and Click-Through Rates: Benchmarks by Vertical,” MarketingProfs, May 13, 2013
Traditional nurture marketing platforms are limited
The challenge
4. Deliver more high-quality leads to your sales teams by engaging
prospects anywhere online with relevant ads and content
LinkedIn Lead Accelerator
Engage
Engage the 80% of known prospects who
don’t open your emails.
Evaluate
Evaluate the impact of your nurture
programs.
Convert
Convert more of the 95% of anonymous web
visitors who don’t provide an email address.
6. Identify the onsite behaviors that
indicate high engagement or
specific interests
Define the most desirable
business demographic
segments
Understand the audiences that
have already taken specific
actions on your site or converted
Identify and target your highest-value audiences, both anonymous
and known
Step 1
7. Synchronize your Lead
Accelerator programs with your
Eloqua email nurture programs
Intelligently engage anonymous
and known prospects across ad
exchanges for display, and
Facebook and LinkedIn for social
Deliver the right message to the
right person at the right time
Sequence relevant messaging across display and social adsStep 2
9. Increase conversion rates with AutofillStep 3
Improve quantity and quality of
leads through access to
LinkedIn’s professional data
Instantly populate lead forms with
accurate, LinkedIn professional
data
Make it easy to fill out forms on
mobile with a single click
10. Optimize ad creative and nurture stream design through platform-
supported A/B testing
Step 4
Turn on and off creative or swap out creative based
on real-time performance
Adjust order of messages, targeting, and nurture streams
based on audience interaction, engagement and other
performance metrics
11. Track metrics including lift in
visits, engagement, conversions
by nurture path, and more
Get clear insight into nurturing
effort results via out-of-the-box,
full-funnel reporting
Use these results to inform how
you build out new target
segments and nurture streams
Measure program impact at every stage of the buy process through
built-in reporting
Step 5
12. Ensure success with LaunchPad, hands-on guidance from dedicated
B2B marketing experts
EACH LAUNCHPAD INCLUDES BENEFITS
On-site marketing strategy &
planning
Nurture stream development, ad
modifications, and launch
Post-launch optimization through
the first month
Learn best practices
Learn best practices for campaign
planning, creative messaging, and
optimizing ROI across all segments
Gain expertise
Become confident in the mechanics
of Lead Accelerator
Drive results
Turn insights and expertise into
successful campaigns that will drive
conversions and increase funnel
velocity
14. In just three months generated:
210
responses from
known contacts
475
new leads
15
new sales
opportunities
15. In just three months generated:
210
responses from
known contacts
475
new leads
15
new sales
opportunities
Precise business demographic data
combined with customized nurture
paths allows us to serve sequenced
display and social ads to only our most
high-value, anonymous prospect
segments.”
Meagen Eisenberg
VP of Customer Marketing
DocuSign
17. Re-engaged
known
contacts beyond
email
Increased page
views by 27%
from nurtured visitors
Generated
$960,000+
in new business
We can reach prospects anywhere
online and make every interaction
with them more personal and relevant
throughout the buyer’s journey.”
Eric Hansen
Director of Demand Generation
Cetera Financial Group
