There are many things you can do, even in the spring of the year, that can increase the number of kids at your camp this summer. Although we all hope to have our summer sessions full early in the year, many families do not begin to think of summer activities for their children until the snow is off the ground. Google records a big spike in the numbers of searches for "summer camp" starting the beginning of April. In this presentation Travis Allison will share some of the best ideas that he has collected for having immediate impact on your camper numbers. Many of these have been tried and tested with his clients (non-profits, agency and private camps), some are brand new ideas that camps are trying out this year.

1. SUMMER CAMP
LAST MINUTE MARKETING YOUR
TRAVIS ALLISON, GO CAMP PRO

2. MEET TOM

3. MEET TOM

4. YOU KNOW
HOW…

5. THERE IS A WAY
TO MOVE

6. BUT WHAT IF…

7. THE MISSION
THE MONEY MOVES

8. LUCKILY

11. KNOW YOUR WHY
1.

12. THEY BUY WHY YOU DO IT.
PEOPLE DON’T BUY WHAT YOU DO,

13. FOCUS ON EASY WINS
2.

14. How Well They Know You0 100
100
0
ProbabilityofBuyingCamp

15. How Well They Know You0 100
100
0
Focus Zone
ProbabilityofBuyingCamp

16. How Well They Know You0 100
100
0
Focus Zone
ProbabilityofBuyingCamp

17. BUYING CAMP
PROCESS

19. WE NEED SOMETHING FOR OUR KID
TO DO THIS SUMMER

20. WE NEED SOMETHING FOR OUR KID
TO DO THIS SUMMER
WE’RE GIVING THIS CAMP
OUR MONEY AND OUR TRUST

21. WHAT ABOUT THIS CAMP THING?

22. WHAT ABOUT THIS CAMP THING?
THAT’S STUPID -THEY’LL
PROBABLY DIE

23. WHAT ABOUT THIS CAMP THING?
THESE PEOPLE WE TRUST
SEND THEIR KIDS TO CAMP…
THAT’S STUPID -THEY’LL
PROBABLY DIE

24. WHAT ABOUT THIS CAMP THING?
THAT’S STUPID -THEY’LL
PROBABLY DIE
LET’S FIND OUT MORE
THESE PEOPLE WE TRUST
SEND THEIR KIDS TO CAMP…

25. WHAT ABOUT THIS CAMP THING?
I THINK WE CAN TRUST
THESE PEOPLE WITH OUR BABY
THAT’S STUPID -THEY’LL
PROBABLY DIE
LET’S FIND OUT MORE
THESE PEOPLE WE TRUST
SEND THEIR KIDS TO CAMP…

26. WHAT ABOUT THIS CAMP THING?
THESE PEOPLE WE TRUST
SEND THEIR KIDS TO CAMP…
LET’S FIND OUT MORE
I THINK WE CAN TRUST
THESE PEOPLE WITH OUR BABY
I HAVE A QUESTION
FOR THE DIRECTOR
THAT’S STUPID -THEY’LL
PROBABLY DIE

27. How Well They Know You0 100
100
0
Last Year’s Campers
ProbabilityofBuyingCamp

28. GET THE CAMPERS YOU NEED.
3. USE THE CAMPERS YOU HAVE TO

29. How Well They Know You0 100
100
0
Last Year’s Campers
Their Friends
ProbabilityofBuyingCamp

30. How Well They Know You0 100
100
0
Last Year’s Campers
Their Friends
Camp Alumni
ProbabilityofBuyingCamp

31. How Well They Know You0 100
100
0
Last Year’s Campers
Their Friends
Camp Alumni
Focus Zone
ProbabilityofBuyingCamp

32. I HAVE A QUESTION
FOR THE DIRECTOR

33. How Well They Know You0 100
100
0
Last Year’s Campers
Their Friends
Camp Alumni
Strategic Partnerships
ProbabilityofBuyingCamp

34. How Well They Know You0 100
100
0
Last Year’s Campers
Their Friends
Camp Alumni
Strategic Partnerships
Email Marketing
ProbabilityofBuyingCamp

35. SPEND SMART
4.

36. How Well They Know You0 100
ProbabilityofBuyingCamp
100
0
Last Year’s Campers
Their Friends
Camp Alumni
Strategic Partnerships
Email Marketing
Everything Else: FB/Google Ads, Camp Fairs, Radio/newspaper ads

37. CLV

38. CLV
= camper lifetime
value

39. TUNE UP YOUR WEBSITE
5.

47. TIGHTEN YOUR BRAND
6.

48. TO SUCCEED IN MARKETING YOUR
SUMMER CAMP REMEMBER TO
@CampHacker
S.E.R.V.E

49. STORIES
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E

50. EXPECTATIONS
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E

51. RELATIONSHIPS
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E

52. VISUALS
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E

53. EXPERIENCE
TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E

54. TO BETTER BRAND YOUR CAMP REMEMBER TO
S.E.R.V.E
Stories
Expectations
Relationships
Visuals
Experience

55. WEBSITE/HOSTING/EMAIL
COMPANIES
A TALE OF TWO

58. DO YOU TRUST?
WHICH ONE

59. GET RID OF
INSIDER LANGUAGE

60. CAMP INSIDER WORDS
▸Magic

61. CAMP INSIDER WORDS
▸Magic
▸Traditional

62. CAMP INSIDER WORDS
▸Magic
▸Traditional
▸Residential

63. CAMP INSIDER WORDS

64. (NESTLED)

65. CUT
CLUTTER

66. I TELL THEM NOTHING
IF I TELL THEM 3 THINGS,

67. GET YOUR STAFF INVOLVED
7.

70. GIVE
THEM
TOOLS

71. REWARD YOUR KARENS
8.

72. BE USEFUL
9.

74. GO FOR THE RE-UP
10.

75. Photo: Bill Wadman

76. REMEMBER THIS?

77. FIND EASY WINS
2.

78. TELL YOUR STORY
11.

79. OF TIPS AND
TRICKS
for last minute marketing
LOTS

80. QUALITY
CONSISTENCY TRUMPS

81. OR…

82. GOOD ENOUGH
PERFECT IS THE ENEMY OF

83. <DEEP BREATH>

84. CIRCUS THAT COMES TO TOWN
BE THE
~JAMES DAVIS, GO CAMP PRO

85. BE THE CIRCUS

86. BE THE CIRCUS

88. April Insanity

89. THEN GET
GIVE,

90. LOCAL SEO
VIDEOS

91. THE REVIEWS
RULE

92. ‣ FACEBOOK PAGE
‣ GOOGLE
‣ YELP
‣ CAMP RATINGZ

93. TO GOOD USE
PUT YOUR SURVEYS

95. ADVERTISING
BE SMART ABOUT

96. ‣ FACEBOOK PAGE
‣ GOOGLE
‣ LOCAL RADIO
‣ ***MOVIE THEATRE

97. How Well They Know You0 100
ProbabilityofBuyingCamp
100
0Everything Else: FB/Google Ads, Camp Fairs, Radio/newspaper ads

98. THAT’S STUPID -THEY’LL
PROBABLY DIE

99. CAMP STOMPING GROUND

100. THEY BUY WHY YOU DO IT.
PEOPLE DON’T BUY WHAT YOU DO,

101. RIGHT PARTNERS
FIND THE

102. WHO’S CURRENT
CUSTOMER
IS YOUR
NEXT CUSTOMER?

104. ‣ KIDS SHOE STORE
‣ CONSIGNMENT STORES
‣ CLUBS
‣ DENTISTS/ORTHODONTISTS
‣ PAEDIATRICIANS
‣ SPECIALTY HEALTH STORES
‣ GROCERY STORES/CO-OPS

105. MEDIA RELEASE
WRITE A TIMELY

107. IF PEOPLE AREN’T TALKING
ABOUT YOU, IT’S ‘CAUSE
YOU’RE BORING.
Seth Godin

108. PITCH A STORY

110. TRANSFORMATION STORIES
TELL

111. FIVERR.COM
RUN WILD ON

112. ‣ SPOKESPERSON
‣ INSPIRATION
‣ POSTERS

117. ‣ SPOKES PERSON
‣ INSPIRATION
‣ POSTERS
‣ MARC'S
ANNOUNCEMENT

118. COMMUNITY CENTRE
BE THE

119. ‣ COMMUNITY EVENT AT CAMP
FOR FREE (WITH STAFF)
‣ COTTAGERS DAY
‣ PARTNER WITH A LOCAL
PARENTING GROUP AND HOST
THEM
‣ HOME SCHOOLERS
‣ QUILTER'S SPACE

121. thank you
travis@gocamp.pro
@camphacker