**Please Note: this presentation would be NOTHING with out @JackieHuba and her awesome book Monster Loyalty. Check her out: http://jackiehuba.com/ Little Monsters - one thing camp people have in common with Lady Gaga. No, I'm not referring to our campers, I mean that we have affectionate nicknames for the important people in our life. Lady Gaga is a top-selling music artist because she is amazing at building and looking after her community (whom she calls her Little Monsters). Camp Leaders can learn a lot (and will in this session) from how Lady Gaga's treats her True Fans. Learning Objectives 1. an understanding of the commitment Gaga makes to her True Fans and how easy it is to do with your camp families 2. a focussed plan to build an intensive two-way relationship with the campers and staff who LIVE to return to your camp. 3. specific actions you can take to build word of mouth referrals from your "Little Monsters"

1. What
LADY GAGA
Can Teach You About
Marketing
Summer Camp
#CampPros

3. GETS IT She
Right

4. TKS
JACKIE
HUBA

12. Do something
1%
of importance

13. LITTLE MONSTERS

14. a place for all
monsters:
to gather, to
create, to
share, and to
inspire

21. INTIMATE, CONNECTED RELATIONSHIPS

23. Be better people

24. Be better people
Take care of each other

25. Be better people
Take care of each other
Build self-esteem

26. Be better people
Take care of each other
Build self-esteem
Find a tribe

27. MY QUESTION TO YOU:

28. NEW Acquiring
campers

29. NEW Acquiring
campers
OLD Retaining
ones

30. OLD Retaining
ones

31. LIFETIME VALUE OF A CAMPER?

32. x REFERRALS

33. x REFERRALS (x REFERRALS)

34. Acquiring a
new customer costs
5X
the cost of
retaining an old one

35. 5X

36. An Engaged
CUSTOMER ?

37. WIBYT*
* Thanks Michael Brandwein

38. NO CONTEST

40. http://ladygaga.wikia.com/wiki/Haus_of_Gaga

41. MOTHER MONSTER

43. MISSION: CHANGE THE WORLD

44. Your
1%’ers

45. Passionate
RECOMMENDERS

46. Passionate
RECOMMENDERS
Believe in your camp

47. Passionate
RECOMMENDERS
Believe in your camp
Gift camp to others

48. Passionate
RECOMMENDERS
Believe in your camp
Gift camp to others
Speak up

49. Passionate
RECOMMENDERS
Believe in your camp
Gift camp to others
Speak up
Forgive you

50. Passionate
RECOMMENDERS
Believe in your camp
Gift camp to others
Speak up
Forgive you
Do NOT want to be
bought

51. Passionate
RECOMMENDERS
Believe in your camp
Gift camp to others
Speak up
Forgive you
Do NOT want to be
bought
Feel part of it

52. Your
1%’ers

53. WIBYT*
* Thanks Michael Brandwein

54. PEOPLE DON’T BUY WHAT YOU DO

55. THEY BUY WHY YOU DO IT

56. Meaningful experiences and interactions are
what we all long for and seek out.
@JackieHuba

57. The
POWER
of believing in a
cause

58. Embody a vision

59. Embody a vision
Make people better

60. Embody a vision
Make people better
Generate big effects

61. Embody a vision
Make people better
Generate big effects
Selfless acts

62. Embody a vision
Make people better
Generate big effects
Selfless acts
Polarize people

63. The Magic of
GAGA

65. PEOPLE DO

67. Do this
#CAMPPROS

68. 1
Frustrated
CUSTOMER

69. 2
Improve their
LIFE

70. 3
Community
PROGRAM

71. 4
Give them a
NAME

72. #CAMPPROS

73. 5
What
SYMBOLS?

74. WIBYT*
* Thanks Michael Brandwein

77. TRAVIS ALLISON
www.camphacker.tv
@CAMPHACKER