This is presentation covers 4 topics - the merging of digital media with the retail environment, the impact of social commerce, how the web and it's technologies have created new retail business models and the Internet of things.

2. 4 things.
ZOO. Digital. Email studio@zoodigital.ie

3. So what?

4. ZOO. Digital. Email studio@zoodigital.ie

7. Nearly 50% of people in the US use their Smartphone
while shopping
60%
50%
40%
30%
20%
10%
0%
Call/text Compare Send Find Check Fill time in Check for Show Scan Check Not used
for advice prices picture of another product check out location item to product opening mobile in
product store reviews line deals personnel barcode times store
Source: GP Bullhound Research, Mobile Commerce, September 2012

8. …53% abandoned as a result.
21%
Found a better
item online
30%
NO YES Found a better
price online
47% 53%
38%
Found a better
price in
another store
Source: GP Bullhound Research, Mobile Commerce, September 2012

9. Physical / virtual stores.
ZOO. Digital. Email studio@zoodigital.ie

10. Physical / virtual stores.

11. Physical / virtual stores.

12. The window is the store.
ZOO. Digital. Email studio@zoodigital.ie

13. Online meets real world.

14. Online meets real world.

15. Online meets real world.

16. Online meets real world.
ZOO. Digital. Email studio@zoodigital.ie

17. Real world meets online.

18. Real world meets online.
ZOO. Digital. Email studio@zoodigital.ie

19. Seamless channels.

20. ZOO. Digital. Email studio@zoodigital.ie
ZOO. Digital. Email studio@zoodigital.ie

23. Social endorsement.

24. Share and be rewarded.

25. Discounts for popularity.

26. Peer purchasing.
http://www.springwise.com/retail/online-
catalog-recommends-products-based-friends-
likes/

27. Social support.

28. Social currency.
ZOO. Digital. Email studio@zoodigital.ie
ZOO. Digital. Email studio@zoodigital.ie

29. F-commerce.

32. Tesco free wifi Access.
ZOO. Digital. Email studio@zoodigital.ie
ZOO. Digital. Email studio@zoodigital.ie

33. Payment, there’s an app for that.

34. Payment, there’s an app for that.

35. Asking consumers to help.

37. Doing the work for consumers.

38. http://www.springwise.com/retail/beelocal/
Doing the work for consumers.

39. Full customer lifecycle.

40. Geo-fencing.

41. Live offers in store.

42. Use of twitter to drive footfall.

44. It will be everywhere.

45. ZOO. Digital. Email studio@zoodigital.ie
Google glasses.

46. Google glasses.

47. Smart appliances.

48. ZOO. Digital. Email studio@zoodigital.ie
Smart products.

49. Thank you.
colin@zoodigital.ie