Slide presentation by Razorfish at the 2010 Cannes Lions Advertising Festival, featuring winners of Zooppa's Privacy in the Digital Age advertising competition.

1. “pri-va-
what? ”
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2. First, a bit on
“the wisdom of the crowd”
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3. we’ve
experimented
for clients like
Coors Light
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4. and were
pleasantly
surprised ...
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5. It Worked Because ...
• The original spot was a great idea
• The original spot was more platform than one-off
• We provided tight direction and a relatively narrow box for
the users to work within
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6. it begs the question: what
happens when you open the
brief wide?
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7. Privacy
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8. Privacy is a big, ugly, hairy,
nasty issue fraught with nuance.
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9. Just ask this Guy
Photo Credit: John Adams for the 2009 Crunchies!
http://www.flickr.com/photos/crunchies2009/4259162754/
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11. It is that confusion that led us to
our session title:
“pri-va-what? ”
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12. There are a host of other
social and related sites that
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13. and it’s bigger than just social
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14. But, What To Do?
• Make people aware of the issue
• Counter some of the sensationalism in the media
• Teach, don’t frighten
• Provoke discussion of the topic
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15. Your Assignment
• Create a film that addresses the topic of privacy in the
digital age and accomplishes the four goals we’ve laid out
• Target approximately two minutes
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16. Your Assignment
• What you’ve got to work with:
- Videos and print ads/still imagery from Zooppa community
- Still photos crowdsourced from Razorfish offices worldwide
- Creative commons-safe imagery from Flickr and other web sources (at
your discretion)
- A collection of 20 tracks generously donated by Audiosocket
- Anything you can create or shoot within the time limit today
• You are free to use as you see fit:
- Take bits and pieces from multiple sources and create something new
- Take one of the finished/near finished pieces from Zooppa and refine
(the author would likely appreciate feedback from a pro)
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17. What Next?
• We’re doing to do a quick tour of some of our favorite assets
- including our favorites from the Zooppa community, both to
give you a head start and hopefully to inspire you
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18. Zooppa
author: ootb
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19. Zooppa
author: srfilms
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20. Zooppa
author: quakfoo
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21. Zooppa
author:
JimmyDagget
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22. Zooppa
author: pedrosanguine
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23. Zooppa
author: svitto
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24. Zooppa
author: brunorodsilva
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25. Thanks to all the Zooppa
members who contributed.
Winners to be announced on
privawhat.posterous.com soon.
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