Po

1. ATHENS
Katsiapi Xanthi
Mytilinaiou Anna
Xanthopoulou Zoe
Palli Efi
Tzioumaris Georgios

3. Record of Occurring Problems in Athens
Mobility
 Increased traffic
 Limited efficiency of public transport system
 Limited development of cycling infrastructure
 Insufficient parking spaces
 Relatively low quality of road infrastructure

5. Governance
High levels of state bureaucracy
Limited expansion of public wifi-hotspots
Insufficient computerization of state and municipal services

7. People
Considerable generation gap regarding digital literacy
Increased immigration of high-level educated workforce due to the occuring
economic crisis
Economy
 Considerable levels of negative advertisement in foreign press
a) negative investing climate. b) Increased corporate taxation, recurring salary and
pension cuts
 Limited quality of tourism services especially in relation with competitive
neighboring countries
 Low quality of transport infrastructure (harbors, airports, railway connections,
highways).
 High levels of national black economy affect considerably Athens’ economic
growth.

9. Environment
•Insufficient development of green zones and parks
•High building factor
•Considerable levels of pollution

10. Living
Increased levels of criminality
Increased numbers of illegal immigrants
Ghettoisation of certain parts of the historic centre
Limited development of the 2004 Olympic infrastructure
Increased levels of racism.
Considerable popularity and influence of the far-right, neo-nazi party:
Golden Dawn

11. LINKS AND EVIDENCE
 http://bankofgreece.gr/BoGAttachments/7
 http://library.tee.gr/digital/m2100/m2100_tsohos.pdf
 http://www.paru.gr/index.php?lang=gr&page=events&event=2013_03_11
 http://www.aueb.gr/pages/erevna/ergasthria.php
 http://www.citybranding.gr/search?q=%CE%91%CE%B8%CE%AE%CE%BD%CE%B1
 http://www.youtube.com/watch?v=gTLRjF5lL6M&list=PLE75FEAC09B65DC6F
 http://www.eglimatikotita.gr/2011/05/blog-post_7782.htm
 http://www.gbrconsulting.gr/greek/articles/greece_market_share_&_tourism_strategy.html
 http://www.oe-e.gr/oee_gr.htm
 http://portal.kathimerini.gr/4Dcgi/4dcgi/_w_articles_kathextra_17_17/09/2006_
 http://iloveathens.weebly.com/
 http://www.youtube.com/watch?v=gTLRjF5lL6M&list=PLE75FEAC09B65DC6F
 http://www.tovima.gr/politics/article/?aid=477431
 http://www.dealnews.gr/ellada/item/19461-
%CE%88%CE%BA%CE%B8%CE%B5%CF%83%CE%B7-%CE%95%CE%A5%CE%A0-
%CE%B3%CE%B9%CE%B1-%CF%84%CE%B7%CE%BD-
%CE%B3%CE%BA%CE%B5%CF%84%CE%BF%CF%80%CE%BF%CE%AF%CE%B7%CF%
83%CE%B7-%CF%84%CE%B7%CF%82-
%CE%91%CE%B8%CE%AE%CE%BD%CE%B1%CF%82

12. Branding Athens up today
• There has not been a complete city branding strategy specifically regarding the City of
Athens. There has been a brand attachment to the national branding campaigns produced
for tourism advertisement purposes. Main pillars were antiquity, tourism stereotypes,
sentimentalism
Main Campaigns:
1)«Live your myth in Greece» (2004-2005)
2) «Explore your senses» (2006-2007)
3) «Greece: the true experience» (2008)
4) «Greece 5000 years old: A Masterpiece you can afford» (2009)
5)«kalimera» (2009¬2010)
6) «You in Greece» (2010-2011).

15. LINKS AND EVIDENCE
 http://www.sd-med.org/en/home/97-urban-regeneration-
and-city-branding-is-memory-an-asset-or-an-
obstacle.html
http://www.placebrands.net/placebranding/placebrandin
g.html
http://brandinggreece.com/greece-tourism-ads-2008/
http://www.greektravelcenter.com/tourism-in-greece/
http://www.gnto.gov.gr/

16. Towards smarter Athens
Σύμθωνο Δημάπσων – Σςμμεηοσή Πολλών Δήμων ηος Ν. Αηηικήρ με ζκοπό να
αςξηθεί η ενεπγειακή απόδοζη και η σπήζη ανανεώζιμων πηγών
«Athens Again» - Collaboration towards urban development and economic
revitalization of the centre of Athens 120 m euros (EU funding)
“Rethink Athens” A project for urban regeneration funded by the Onassis
Foundation
Increased numbers of cultural events.
Volunteering citizen initiatives e.g. Αtenistas
Collaboration between Ministry of Enviroment, Energy & Climate Change and
School of Fine Arts
“Solidarity Hangers”: A project for the collection of clothes and food

17. LINKS AND EVIDENCE
 http://www.citybranding.gr/2011/10/graffiti.html
 http://atenistas.org/2013/04/25/kypseli/
 http://www.citybranding.gr/2010/11/1-
 opentourism-atenistas.html
 http://www.aftodioikisi.gr/dimoi/koridallos-
kremastres-allilengiis-gia-ti-sigkentrosi-kai-antallagi-
agathon
 http://www.naftemporiki.gr/finance/story/386614
 http://news.kathimerini.gr/4dcgi/_w_articles_civ_2_
17/05/2013_520645

21. Five up and running Major Projects
1. Regeneration of the historic centre of Athens.
2. Construction of the Cultural Park by the Stavros Niarchos foundation
3. Redevelopment of Athens sea front from Faliro Delta to Peace and
Friendship Stadium
4. Development of a large proportions park at the former Hellenic airtport.
5. Double restructure project (Construction of a new stadium for
Panathinaikos FC in Votanikos area and demolition of the old stadium in
Ampelokipoi and its replacement with a park)

25. LINKS AND EVIDENCE
 http://www.citybranding.gr/2012/09/blog-post_15.html
 http://www.citybranding.gr/2012/08/blog-
post_1697.html#more
 http://www.citybranding.gr/search/label/%CE%91%CE%
98%CE%97%CE%9D%CE%91
 http://www.autotriti.gr/data/news/preview_news/111650.
asp
 http://www.autotriti.gr/data/news/preview_news/111657.
asp
 http://www.imerisia.gr/article.asp?catid=26515&subid=2
&pubid=113002065

26. Competitions of innovations and start-ups
Greek Innovation Expo 16-19/5/2013
Startup Live Athens event considering sustainable entrepreneurship
(7-9/06/2013)
Startupbootcamp - enpowering start-up entrepreneurship
Expansion of Athens-based tech start-ups to the global market
1) Taxibeat και ηο Taxiplon
2) social media: Pinnatta
3) Smart solutions enterprises (workable)

27. Entrepreneurship competition by Athens University of
Economics and Business
Win projects:
1) Wave n' Save
alarm system for health issues.
2) e-agricommerce
website connecting producers of farm and dairy products
3) Greece Insiders
platform connecting foreign tourists and locals. (service sector)

28. Διαγωνισμός ENNOVATION τμήματος ΔΕΤ

30. LINKS AND EVIDENCE
 http://www.imerisia.gr/article.asp?catid=26519&subid=2&pubid=113040774
 http://www.emea.gr/startupbootcamp-open-pitch-day-athens-
%cf%80%ce%b1%cf%81%ce%bf%cf%85%cf%83%ce%b9%ce%ac%cf%83%ce%
b5%ce%b9%cf%82/339038
 http://www.mke.aueb.gr/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%B
D%CE%B9%CF%83%CE%BC%CF%8C%CF%82-
2013/%CE%B4%CE%B9%CE%B1%CE%B3%CF%89%CE%BD%CE%B9%CF%
83%CE%BC%CF%8C%CF%82-
2012/%CE%BD%CE%B9%CE%BA%CE%B7%CF%84%CE%AD%CF%82
 http://www.ennovation.gr/previous-competitions/ennovation-2011/?lang=EL
 http://greekinnovationexpo.gr/
 http://dasta.uowm.gr/career/%CE%B5%CE%BA%CE%B4%CE%B7%CE%BB%C
F%8E%CF%83%CE%B5%CE%B9%CF%82-
%CE%B1%CE%BD%CE%B1%CE%BA%CE%BF%CE%B9%CE%BD%CF%8E%
CF%83%CE%B5%CE%B9%CF%82/%CF%84%CE%BF-startup-live-athens-
%CE%BC%CE%B5-%CE%B8%CE%AD%CE%BC%CE%B1-%CF%84%CE%B7-
%E2%80%9C%CE%B2%CE%B9%CF%8E%CF%83%CE%B9%CE%BC%CE%B
7-
%CE%B5%CF%80%CE%B9%CF%87%CE%B5%CE%B9%CF%81%CE%B7%C
E%BC%CE%B1/

31. Culture organizations and initiatives
 European Museum Day
 Green cultural routes 2013
 7 days of life in Tositsa, 2011
 European days of cultural heritance
 Technopolis Municipal cultural centre
 Museums and art galleries
 Cinema clubs
 Network of Museums and cultural organizations

35. After all, is Athens up to a point already Smart?
•Under development apps regarding Taxis and Public Transportation systems
•Lots of apps with maps and e-guides
•Expanding networks of cycling routes
•High rankings in education indices for Athens’ Universities
•Promotion and expansion of e-governance services
•Proactive Athens-based private foundations eg Onassis Foundation, Stavros
Niarchos Foundation etc
• Lots of NGOs actions regarding culture and environment

36. Ε P I C Project

37. In addition:
•Mediterranean climate
•Strategic geographical position
•Numerous sites with antiquities, cultural
organizations, galleries etc
•State of the art by modern standards
international airport
•Multicultural character
•Multifaceted city
•Vibrant and diverse entertainment opportunities

38. So, is it Athens a boring not so clever city….
Or not, at all?
What if there will be a brand new… Brand?
To be continued…