Presentation about new age of Application Integration for APIs/SaaS/Cloud. Done on first international API event in Paris: API Days 2012

1. Application Integration
In The Age Of The APIs
by Renat Zubairov
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2. ABOUT ME
• Renat Zubairov
• CEO and Co-Founder of http://elastic.io
• Before elastic.io was working for:
Montag, 3. Dezember 12

3. EVOLUTION
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4. FROM API TO WEB API
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5. APPLICATION INTEGRATION 2.0
Traditional challenges New challenges
• Integration dilemma • Service vs. Product
• Competing standards • New customers
• Shortage of EAI experts • New technology
• Security
• Legal issues
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6. ~2000 SAAS COMPANIES
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7. INTEGRATION DILEMMA
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8. INTEGRATION DILEMMA DEMONSTRATION
150
113
75
38
0
2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17
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9. STANDARDS
• Standards are necessary evil
• XML / XML-Schema
• WS-*
• We need more standards for Web-APIs
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10. EXPERTS SHORTAGE
• Problem owner / Domain expert / Implementation expert
• Implementation costs vs. Maintenance costs
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11. PRODUCT VS. SERVICE
• Major organizational challenge.
• Major technological challenge.
• Different sales strategy
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12. NEW CUSTOMERS
99% of businesses in the US and Europe employ fewer than 20 people.
4M
Number of companies in US
3M
2M
1M
0M
1 to 4 5 to 9 10 to 19 20 to 99 100 to 499 500 and more
Source: US Census. 2008 Number of employers 1
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13. TECHNOLOGY
SOAP REST
XML JSON
Basic OAuth
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14. SECURITY
• Major change from proprietary to shared environment.
• Multi-tenant authentication.
• Flow-control, rate limits
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15. LEGAL ISSUES
• Different data protection policies in different countries.
• Every integration flow should be explicitly ordered by
consumer.
• The customer has to explicitly express his intent that
integration should take place.
• Our customers have to make sure that their customers gave
an explicit permission to process their private data by a 3rd
party.
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16. SOLUTION
• An integration platform as a Service - integration hub.
• Cloud-based, multi-tenant integration as a service.
• Native support for all types of integration technologies (new
and old).
• Cloud-based security architecture.
• Empowering domain experts - no programming required.
• Off-the-shelf solution library.
• Technical measures to mitigate Legal risks.
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17. ABOUT ELASTIC.IO
• Young startup from Bonn, Germany
• Currently looking for:
• SaaS/Cloud users that want a solution for their integration
challenges.
• SaaS (API) vendors interested in expanding their ecosystem.
• API Developers interested in contributing.
• Investors interested in investing in a promising business concept
for a mega topic.
Montag, 3. Dezember 12