Stats on word of mouth! These are the intro slides to our Brand Advocacy Series. You can view the full panel discussion for NY here: http://bit.ly/NYBASrecap and Chicago here: http://bit.ly/CHIBASrecap

1. How to Turn WOM & Social Media into Sales There are 50 million Brand Advocates in the US and over 1 billion Brand Advocates worldwide

2. How to Turn WOM & Social Media into Sales There are 3.5 billion brand-related conversations in the US each day. 64% of these conversations are positive

3. How to Turn WOM & Social Media into Sales There are 500 billion Word of Mouth impressions each year in the US on the social web

4. How to Turn WOM & Social Media into Sales 94% of consumers trust Word of Mouth; 14% trust ads Ads Word of Mouth

5. How to Turn WOM & Social Media into Sales Word of Mouth is the #1 driver of buying decisions in nearly every product category including cars, computers, software, hotels, restaurants, and movies

6. How to Turn WOM & Social Media into Sales Each time an Advocate recommends a brand or product on the social web, it reaches 150 people.

7. How to Turn WOM & Social Media into Sales Brand Advocates are 5X more valuable than average customers because they spend and recommend more than average customers.