Building Business Models Around Augmented Reality

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This was a presentation I gave on Building Business Models Around Augmented Reality at the Augmented Reality Conference (part of Ecomm) on April 21, 2010. More info here on Ecomm site - http://america.ecomm.ec/

Tecnología

“ Augmented Reality is a solution looking for a problem…”

[object Object],[object Object],[object Object],[object Object],[object Object],Is AR Technology Itself A Gimmick?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Past Emerging Media & Technologies Have Been Monetized…

[object Object],[object Object],[object Object],[object Object],And Initially Had The Same Questions and Challenges…

AR is a Unique Technology that Crosses Multiple Media Channels and Industries

Most AR Companies Offer a Software Based Revenue Model

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities Will Exist to Build Other Revenue Models Around AR

[object Object],[object Object],[object Object],[object Object],Opportunities Will Exist to Build Other Revenue Models Around AR

Problem : Bridge The Gap Between Offline and Online Shopping Offline Shopping Social but time consuming Online Shopping Convenient but not social

Solution : Augmented Reality Webcam Social Shopper Demo

Thank You! Matthew Szymczyk CEO, Zugara [email_address] twitter.com/kobrakai facebook.com/Mhszymczyk

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