1. How Search is Evolving & How to Keep Up

2. SEO is Still About Building Content Geared Towards Searcher's Interests

3. Building Search-Engine Friendly Sites & Pages

4. It’s About Marketing & Converting Online

5. ...and PPC & Banner Ads

6. But Now, There’s More Organic SEO SMM CRM thru SMM MMM SCM Local CRO

7. Change = Opportunity

8. The PPC / SEO Disconnect - Eye Tracking Data Source: Enquiro

10. Stats

11. Google’s Global Share: Still Dominating

12. 2010 Monthly Trending Search Engines Market Share / Usage Trend

14. iPhone MarketShare: India

15. Social Media comprises the top 10 most popular searches in the world

16. Top Social Networking Sites in India 281 1,550 407 Shtyle.fm 233 1,807 542 Yahoo! Buzz 89 2,960 1,562 Ibibo.com 81 3,206 1,767 Zedge.net N/A 3,267 N/A LinkedIn.com 239 3,341 984 Twitter N/A 3,507 N/A Yahoo! Pulse 3 4,432 4,292 Bharatstudent.com 16 19,871 17,069 Orkut 179 20,873 7,472 Facebook.com 43 33,158 23,255 Social Networking 13 39,562 35,028 Total Internet : Total Audience % Change Jul 2010 Jul 2009 Total Unique Visitors (000) Total India - Age 15+, Home & Work Source: comScore Media Metrix

18. The Future of Search Marketing Gillian Muessig – August 2010

19. Traditional Search is Not Going Away

20. But There Are More Options

25. Market Demand Is Driving Mobile Marketing Source: MarketCharts.com, 2010

26. 2010 Strategy: Diversify Traffic Sources

27. Early Social Media Source: Wikipedia

28. Social Media Leverages Technology Source: evansavenue.files.wordpress.com

29. Again Source: FredCavazza.net

30. … and Again Source: FredCavazza.net

31. … and Again

32. Aug 26, 2010 facebook overtakes orkut in India

33. Social Media in Gaming Source: Evan Fishkin, Portent Interactive, March 2010

34. Why Should I, My Customers, or My Boss Care About This Social Media Stuff? I still don’t care!

35. Social Media Marketing officially became more popular than pornography in 2007.

36. Gillette Mach3 IGC 2010 set to become the WORLD’s biggest online gaming championship

38. Local Marketing: Gold in the LongTail Kelsey Group, March 2010

39. Local Search on the Road - UBL Source: AimClear.com 2008

40. Social – Mobile – Local Power Triumvirate

41. What Runs the Triumvirate? Deep databases

43. What Have We Done?!

45. Search Marketing Choices

46. Mobile Search

47. The Web is becoming mobile

48. Consumption on Mobile Browsers Up

49. More Transactions on Browsers

50. 2010 Strategy: Mobile Sitemaps

51. 2010 Strategy: Deprecate Beautifully

52. 2010 Strategy: Test Mobile Apps

53. 2010 Strategy: Adopt the Right Tech Early www.squareup.com

54. Real Time Search

55. Twitter Search

56. Tweets in Google’s Results

57. Google Suggest – powered by tweets

58. 2010 Strategy: Twitter CRM

59. 2010 Strategy: Set Up Tracking

60. 2010 Strategy: Control the Conversation

61. 2010 Strategy: Learn Re-Tweet Optimization www.slideshare.net/danzarrella/the-science-of-re-tweets

62. Social & Search Are Driving Traffic That Doesn’t Convert on the First Visit

63. 2010 Strategy: Get Full Lifecycle Analytics

64. Or You’ll Never Know Which Source Sent Value

65. QDF & News Results

66. QDF Getting Faster Ranking within a few hours

67. 2010 Strategy: Break News First

68. News Results More Open They’ll let anyone in nowadays

69. News Results More Open Also, I really want to see SEO predictions from 1920-1929

70. 2010 Strategy: Become a News Source www.google.com/support/news_pub/bin/answer.py?hl=en&answer=40787

72. Personalized Results

73. Personalization by Default Only one chance at a 1 st impression

75. The Entrance of Social Results

76. 2010 Strategy: Get Your Users Clicking

77. 2010 Strategy: Get Your Users Connected

78. Local Search

79. More Queries w/Local Results

80. 2010 Strategy: Get Local Listings

81. 2010 Strategy: Get Local Listings Right Important Very Important

82. Facebook’s Dominance

83. People Spending More Time on Facebook 5.5% of all Time Online Spent on Facebook

84. Facebook as a Business Network

85. 2010 Strategy: Run Facebook Ads

86. 2010 Strategy: Get a Profile + Fans

87. 2010 Strategy: Don’t Ignore Vertical SMM

88. The Web’s Shifting Link Graph

89. Links Becoming Tweets & Status Updates SORRY I ATE YOUR LINK GRAPH!

90. 2010 Strategy: Become Relevant to Social Media Users

93. Linkerati Getting Stingier

94. 2010 Strategy: Share & You Will Get More

95. Post Click – Conversion Optimization

96. 1. Testimonials Placing a testimonial on your final conversion page can reduce abandonment by up to 16% .

97. 2.Videos Adding a video from the founder of the company can increase your leads by up to 17% .

98. 3. Badges Placing a Better Business Bureau logo or other comfort related badges, such as hacker safe, on your website can increase conversions by up to 3% .

99. 4. Showing Off Placing INC 500, Deloitte, Fast 500 and similar badges on your site can decrease conversions by up to 2% .

100. 5. Opt-In Box Placing a testimonial below your option box can increase opt-ins by up to 9% .

101. 6. Audio Testimonials Adding audio testimonials below tangible products can increase conversions by up to 6% and 4% on virtual goods .

102. 7. Lucky Number 7 Having your price points end with “ 7” can increase conversions by up to 6% .

103. 8. 1-800 Number Having a toll free number in addition to a local phone number can increase sales by up to 8% .

104. 9. Money Back Guarantee Using a 45 day money back guarantee instead of a 30 day money back guarantee can reduce returns by up to 21% .

105. 10. Red Text Having red text on a squeeze page (lead gen) can increase conversions by up to 13% and having red text on an ecommerce site can reduce conversions by up to 16% .

106. + 1 more. Live Chat Add a live chat to your website can increase conversions between 5- 13%

107. [email_address] @SEOmom Use code: WHITEHAT2010 25% discount