3. And
what
is
happening
inside
the
company?
• Intranet 1.0: possibly various useful things,
but boring, used little, not very usable
• Shy business use of Social Networks, very
little in B2B
• Only consumer oriented companies use
B2C social networks
• Social Media in good form: bloggers confirm
that they are the 5th power
• Twitter calls upon the democratic revolution
but it hardly get into some companies
3
5. And
it
gets
worse
every
,me
Genera>on
Y
is
joining
the
company…
5
6. Social
Business
So0ware
is
the
next
hot
Biz
In 2010 the market confirmed the value of
professional and cooperative social
collaboration platforms:
• Jive software achieved 30M$ financing;
• Cube Tree was bought by Success
Factors for 50M$;
• and Atlassian achieved 60M$ financing
6
10. What
are
we
making
Social?
• Firstly games
• Intranets, they need this as if it were water
• Extranets, especially if it is with clients
• Project management
• CRM… Social CRM sounds good
• ERP
• El BI
• And much more
10
11. And
what
else?
• Social Crowsourcing
• On-line Reputation
• Social Client/User Communities
• Social Product Management
• Social Product Engineering
11
12. Over
the
next
5
years
the
majority
of
companies
will
have
a
Corporate
Social
Network
12
14. We
Need
New
Profiles
• From Community Manager to Digital
Strategist
• From Programmer to Development
& Usability Engineer
• From Content Manager to Digital
Content Strategist & Designer
• From Usability Engineer to Usability-
Understandability Designer
14
17. Who
will
lead
it?
• Top Management
• Departmental Leaders
• Human Resources
• Marketing
17
18. Business
Benefits
• Greater Information
• Collaboration increase
• Increase in Productivity
• E-mail reduction
• Knowledge Management
• Sense of Belonging
• New Retribution Models
• Motivation
18
