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Song Inspired Marketing Content
- 2. Here’s how to transform marketing
into "Gold on the Ceiling“
- Black Keys
- 6. But Does Content Marketing
have you struggling with
where to start? “You are Not
Alone."
- Michael Jackson
- 7. Good marketing content should “Rock Your Body”.
Well, your customer’s digital body language.
- Justin Timberlake
- 9. If you haven't spoken with a customer
for “The Longest Time”, you're doing
it wrong.
- Billy Joel
- 11. Are you proactive with
your customer
relationships or is it
reactive and "All
Apologies"?
- Nirvana
- 12. Still talking about how great you are?
"You're so vain". Focus on the
customer.
- Carly Simon
- 13. "You've "Got to be real" in your
content. Big words don't impress."
Cheryl Lynn
- 14. Map your buyer's journey. Look at
"Every Little Step" they take.
- Bobby Brown.
- 16. Don't market
with a “Poker
Face”. You have
no secrets.
Market with
transparency.
- Lady Gaga
- 17. Stop being "Paranoid" about what your competitors
might learn. You have no secrets. Be transparent.
- Black Sabbath
- 18. Develop a welcome campaign for new
customers and followers. Tell them I'm "Glad
You Came".
- The Wanted
- 19. "Oops! .. I did it again”. I pushed my
product and lost sight of the customer
value.
- Britney Spears
- 22. When writing copy always ask "So
What?". This helps in uncovering the
true value.
- Pink
- 23. Cut the copy. Write snackable
content. Work on “Little Talks".
- Of Monsters and Men
- 30. Does content creation have you in a
"Stranglehold"? Audit, reuse, and
repurpose what you have.
- Ted Nugent
- 31. Could you “Use
Somebody” to help
with content
development? Look at
what you already
have. It'll “Make You
Notice."
- Kings Of Leon
- 36. "Don't get by on your
own”. Effective social
marketing can't be done
“Alone."
- Heart
- 38. "You're not going to reach
my Telephone”, so try
connecting via social media.
- Lady Gaga
- 40. Is your content "Overprotected"?
Become more accessible.
- Britney Spears
- 41. Don't kill me with form
fields. Ask for only
what you need and
“Send Me On My
Way".
- Rusted Root
- 44. “Here I Go Again”, giving
you info you already have.
Don't ask for data you
already have.
- Whitesnake
- 45. … as well as to "Regulate" your
unsubscribes.
- Warren G and Nate Dogg
- 48. Does your buy-cycle last
"A Thousand Years"?
Nurture and lead score
to improve the cycle
- Christina Perri
- 49. "Do the “Tracks of Your Tears” lead
back to poor revenue performance?"
- Smokey Robinson & The Miracles
- 51. Commit to your sales
teams. Tell them "I
won't give up in us".
- Jason Mraz
- 55. "Even the best fall
down
sometimes”, but
focus on
enablement and
finally “Collide”
with sales.
- Howie Day
- 60. Segment & target
by geography. You
could see
"Changes in
latitudes, changes
in attitudes".
- Jimmy Buffett
- 63. "Billie Jean is not
my lover" and your
product is not a fit
for me. Target
your audience &
focus.
- MJ
- 64. If your marketing is a “tragedy’ let
your customers be the “remedy”.
They can bring "clarity“
- Zedd
- 67. "Who Can It Be Now?” Use Marketing
Automation sales tools to convert
unknown visitors.
- Men At Work
- 68. Are your web visitors
“Strangers in the
Night”? Convert with
content.
- Frank Sinatra
- 70. "I Always Feel Like Somebody's Watching
Me”. Sell, don't stalk with marketing
automation.
- Rockwell
- 72. "It's All Been Done”. Challenge
yourself to be original.
- Bare Naked Ladies
- 73. But some of your marketing should
be disruptive. It’s ok to “Push It".
- Salt-N-Pepa
- 75. Develop a "Hall of Fame" of your
customers. Highlight all they've
accomplished.
- The Script.