Marketing Lessons set to famous lyrics

1. Marketing Music Basics

2. Here’s how to transform marketing
into "Gold on the Ceiling“
- Black Keys

3. Marketing is strategic. Don't “Hold
up, hey”. Think about the “Next
episode." Dadadadada ….
- Dr. Dre

4. And CMOs are
owning more of
the IT budget.
"Ain't That Good
News"!
- Sam Cooke

5. Because good content can get your
deal “Signed, Sealed, Delivered.“
- Steve Wonder

6. But Does Content Marketing
have you struggling with
where to start? “You are Not
Alone."
- Michael Jackson

7. Good marketing content should “Rock Your Body”.
Well, your customer’s digital body language.
- Justin Timberlake

8. Customers

9. If you haven't spoken with a customer
for “The Longest Time”, you're doing
it wrong.
- Billy Joel

10. There's always "Two
Sides to Every Story".
Tell your customer's
side.
- Etta James

11. Are you proactive with
your customer
relationships or is it
reactive and "All
Apologies"?
- Nirvana

12. Still talking about how great you are?
"You're so vain". Focus on the
customer.
- Carly Simon

13. "You've "Got to be real" in your
content. Big words don't impress."
Cheryl Lynn

14. Map your buyer's journey. Look at
"Every Little Step" they take.
- Bobby Brown.

15. Engage your customers.
Make them the focus. They'll
be “forever yours,
Faithfully“.
- Journey

16. Don't market
with a “Poker
Face”. You have
no secrets.
Market with
transparency.
- Lady Gaga

17. Stop being "Paranoid" about what your competitors
might learn. You have no secrets. Be transparent.
- Black Sabbath

18. Develop a welcome campaign for new
customers and followers. Tell them I'm "Glad
You Came".
- The Wanted

19. "Oops! .. I did it again”. I pushed my
product and lost sight of the customer
value.
- Britney Spears

20. Content Creation

21. Define your story and make it
"Human". Be relative and real.
- The Killers

22. When writing copy always ask "So
What?". This helps in uncovering the
true value.
- Pink

23. Cut the copy. Write snackable
content. Work on “Little Talks".
- Of Monsters and Men

24. Your email subject
line should "Just
Give Me a Reason"
why I should read
your email.
- Pink and Fun.

25. Support global marketing efforts with
transferable communications. Show
some "International Love".
- Pitbull

26. Support your content
with strong metrics.
Facts will make you "2
Legit 2 Quit".
- MC Hammer

27. Demonstrate value and
become customer
obsessed. Only then will
your competitors “Beat It“.
- Michael Jackson.

28. Don't just write. Tell a
story with some
“Sweet Emotion“.
- Aerosmith

29. Are marketing buzzwords
giving you “Vertigo”? Me
too. “Give me something I
can feel."
- U2

30. Does content creation have you in a
"Stranglehold"? Audit, reuse, and
repurpose what you have.
- Ted Nugent

31. Could you “Use
Somebody” to help
with content
development? Look at
what you already
have. It'll “Make You
Notice."
- Kings Of Leon

32. Is Your Marketing Message “Bouncing
Round the Room?” Focus!
- Phish

33. Lyricize Social And Mobile

34. Customers should love your transparency
not "love the way you lie".
- Eminem.

35. What's your social
strategy? Are you
finally using social
media, “At Last”?.
- Etta James

36. "Don't get by on your
own”. Effective social
marketing can't be done
“Alone."
- Heart

37. Mobile content should
be "Dynamite". Short
& explosive. Mobile
users want to act fast.
- Taio Cru

38. "You're not going to reach
my Telephone”, so try
connecting via social media.
- Lady Gaga

39. Strum Through Subscription And
Forms

40. Is your content "Overprotected"?
Become more accessible.
- Britney Spears

41. Don't kill me with form
fields. Ask for only
what you need and
“Send Me On My
Way".
- Rusted Root

42. Your unreasonable form
fields Make me “feel like
I've been locked out of
heaven“.
- Bruno Mars

43. Create a communication subscription
center so customers can say "I want it
that way“….
- Backstreet Boys

44. “Here I Go Again”, giving
you info you already have.
Don't ask for data you
already have.
- Whitesnake

45. … as well as to "Regulate" your
unsubscribes.
- Warren G and Nate Dogg

46. Do your marketing
campaigns deliver a
"Return to Sender"?
Implement a data
cleansing process.
- Elvis Presley

47. Sales And Revenue Make A Sweet
Sound

48. Does your buy-cycle last
"A Thousand Years"?
Nurture and lead score
to improve the cycle
- Christina Perri

49. "Do the “Tracks of Your Tears” lead
back to poor revenue performance?"
- Smokey Robinson & The Miracles

50. Are there "Blurred
Lines" between
marketing and sales?
This is a good, time to
integrate your
systems.
- Robin Thicke

51. Commit to your sales
teams. Tell them "I
won't give up in us".
- Jason Mraz

52. "Cupid, draw
back your bow
and let your
arrow go
straight to my
prospects
heart".
- Sam Cooke

53. Qualify opportunities so sales isn't
saying "Call Me Maybe".
- Carly Rae Jepsen

54. Because business
is real-time, it can't
be a "slow ride" or
you'll miss
opportunity
- Foghat

55. "Even the best fall
down
sometimes”, but
focus on
enablement and
finally “Collide”
with sales.
- Howie Day

56. Use Revenue Performance Management
to track the "Circle of Life" of
opportunities
- Elton John

57. Nurture prospects until their ready.
Sales “Will Wait for You” to be
qualified.
- Mumford & Sons

58. Target The Right Notes

59. Behavior based
marketing
campaigns will
trigger a “Rhythm
of Love” with
prospects.
- Plain White T's

60. Segment & target
by geography. You
could see
"Changes in
latitudes, changes
in attitudes".
- Jimmy Buffett

61. Personalize and target your marketing
communications. They shouldn't just be a
"Drive By".
- Train

62. If prospects
have “99
Problems”
then Money
Ain't a Thing.
If it is, move
On To the
Next One.
- Jay-Z

63. "Billie Jean is not
my lover" and your
product is not a fit
for me. Target
your audience &
focus.
- MJ

64. If your marketing is a “tragedy’ let
your customers be the “remedy”.
They can bring "clarity“
- Zedd

65. Find The Beat With Marketing
Automation

66. "If I had
$1,000,000" I'd
invest in
marketing and
sales technology
and expertise.
- Barenaked
Ladies

67. "Who Can It Be Now?” Use Marketing
Automation sales tools to convert
unknown visitors.
- Men At Work

68. Are your web visitors
“Strangers in the
Night”? Convert with
content.
- Frank Sinatra

69. Get marketing buy-in from the “Suit
and Tie” bunch….
- Justin Timberlake

70. "I Always Feel Like Somebody's Watching
Me”. Sell, don't stalk with marketing
automation.
- Rockwell

71. The Final Verse

72. "It's All Been Done”. Challenge
yourself to be original.
- Bare Naked Ladies

73. But some of your marketing should
be disruptive. It’s ok to “Push It".
- Salt-N-Pepa

74. Become a
disruptive
marketer.
Start an
"Uprising".
- Muse

75. Develop a "Hall of Fame" of your
customers. Highlight all they've
accomplished.
- The Script.

76. "Wannabe” their vendor? Ask. They'll
tell you what they want, what they
really really want.
- Spice Girls