crm

Customer Relationship Ma nagement (CRM) ATTF Luxemburg Helping you through the learning curve R.J.Claessens & Partners

Key Sources of the course: Harvard Business Review CRM by Ed Peelen Snezana Dra g icevic Geraldine Claessens E mail: contact@rogerclaessens.be - Internet: www.rogerclaessens.be R.J.Claessens & Partners

The key message of the course We are in it, together!

The key message of the course ,[object Object],[object Object]

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The key message of the course ,[object Object]

Introduction ,[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

CRM should the end of the road ,[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],Development Sales Experience Retention Targeting

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],Integrated image Knowledge Data Organisation Multi-channels Attuned One way Communication Commitment Individual satisfaction Satisfaction Customer perspective Value Increased turnover Turnover Financial perspective Long term Medium term Current situation

Introduction ,[object Object],[object Object],[object Object],[object Object],Not effective Extremely effective 1 2 3 4 5 6 7 8 9 10

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Not effective Extremely effective 1 2 3 4 5 6 7 8 9 10

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],Not effective Extremely effective 1 2 3 4 5 6 7 8 9 10

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

The structure of the course CRM Introduction ORGANISATION MARKETING ANALYSIS 1_Elements of CRM 2_Customer-supplier 3_Strategy 4_Relationship oriented 1_Customer knowledge 2_Customisation 3_Communication 4_Relationship policy 1_ Relationship Data 2_Data mining 3_Data selection 4_Data reporting SYSTEMS 1_CRM systems 2_Implementation 3_The future 4_Conclusion

1_Elements of CRM ,[object Object],[object Object],[object Object],[object Object],[object Object]

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1_Elements of CRM ,[object Object],[object Object],[object Object],[object Object]

1_Elements of CRM ,[object Object],[object Object],[object Object]

crm

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