Presentation given at Internet Librarian International looking at features of Google that are not widely known e.g. Fusion Tables, Google's Art Project, etc. (3 slides per page)

1. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
Internet Librarian International
The Unknown Google:
Google features & functions
not seen on the search bar
Arthur Weiss
Email: a.weiss@aware.co.uk / Twitter: @awareci
www.marketing-intelligence.co.uk
31 October 2012 1
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk
Google Options – the “Known” Google
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 2
Known – but not by everybody….
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 3
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 1

2. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
The “Unknown” Google
• Google Fusion Tables
• Google Public Data
• Google Trends / Think Insights
• Google Cultural Institute
 Google Art Project
 Google StreetView Gallery
 Google WorldWonder Project
• “Project X”
 Driverless cars, Google glasses, Space elevators….
And more….?
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 4
www.google.com/fusiontables
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 5
www.google.com/fusiontables
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 6
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 2

3. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.google.com/fusiontables
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 7
www.google.com/fusiontables
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 8
www.google.com/fusiontables
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 9
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 3

4. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.google.com/fusiontables
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 10
www.google.com/fusiontables
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 11
www.google.com/publicdata
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 12
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 4

5. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.google.com/publicdata
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 13
www.google.com/publicdata
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 14
www.google.com/publicdata
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 15
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 5

6. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.google.com/insights
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 16
www.google.com/trends
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 17
www.google.com/trends
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 18
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 6

7. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.google.com/trends
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 19
www.thinkwithgoogle.com/insights
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 20
www.thinkwithgoogle.com/insights/
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 21
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 7

8. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.google.com/intl/en/culturalinstitute/
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 22
www.googleartproject.com
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 23
www.googleartproject.com
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 24
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 8

9. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.googleartproject.com
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 25
www.googleartproject.com
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 26
www.google.com/streetview
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 27
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 9

10. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
www.google.com/culturalinstitute/
worldwonders/
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 28
www.google.com/culturalinstitute/
worldwonders/
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 29
Project Glass (g.co/projectglass)
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 30
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 10

11. The Unknown Google: Google Features & Functions not seen on the search bar
Internet Librarian International – 31 October 2012
More to come – but also to go
• iGoogle going
• Google Labs gone
• Increased personalisation – with “extra” features
• Project X
 Driverless cars
 Space elevators….
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 31
Arthur Weiss is the managing director of AWARE - a UK
based consultancy specialising in marketing & competitive
intelligence analysis.
Contact Details:
Web Sites: www.marketing-intelligence.co.uk
E-mail: a.weiss@aware.co.uk
Twitter: @awareci
Telephone: +44 20 8954 9121
Fax: +44 20 8954 2102
© AWARE 2012 Tel: +44 20 8954 9121 • Fax: +44 20 8954 2102 • Web: www.marketing-intelligence.co.uk 32
© Arthur Weiss, (a.weiss@aware.co.uk)
AWARE - www.marketing-intelligence.co.uk 11