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Hall So Hard University
- 1. Hall So Hard University: Social Media Project By: Chris Hall
- 2. Personal Brand Statement “I'm a college student interested in coaching and training basketball players because I like to see others improve themselves.”
- 3. My Focus • I started with the intention of only helping viewers improve their skills and understanding of the game. • I eventually realized it was too difficult to build a viewership just with that purpose, so I decided to start writing about what was happening locally with the universities in Iowa. • I also posted a couple blogs of with the basic happenings of the basketball world in general.
- 4. The Name Most of my readers loved my blog’s name, but for those that are confused on where it came from here is a recap to get you caught up. The phrase Ball So Hard University was coined by Raven’s Linebacker, Terrell Suggs. He used say he was from Ball So Hard University, instead of his actual college, in the lineup previews while the defense was on the field. Suggs took this from rapper Jay-Z’s song, “N****s in Paris.” He was quoted saying that Jay-Z was the Dean of Students at Ball So Hard University. Shortly after that I changed my personal twitter handle to @Hall_soHard, which is just a play on words. So when we were asked to create a blog and a new twitter account I knew instantly what I would them. Hall So Hard University.
- 5. Designs Here are the two designs/logos I created for my twitter and blogger profiles. Twitter avi Twitter Banner
- 6. Social Media Profiles Twitter • @HSH_university • https://twitter.com/HSH_Universi ty LinkedIn • Chris Hall • http://www.linkedin.com/in/chris hall13 Blogger • Hall So Hard University • http://hallsoharduniversity.blogs pot.com/ Facebook • Chris Hall • https://www.facebook.com/chris. hall.1253
- 7. Twitter Participation Being that this was a brand new account I started with 0 followers and 0 tweets. As of April 11, I had 86 followers and 216 tweets. 41% of my tweets were retweets I tweeted 2.81 times per day
- 8. Twitter Participation Spike from my top tweet Connected Analytics late
- 10. Twitter Followers Actual Starting Date Friends helped me promote my new twitter Followed everyone from class Gained from friends promoting
- 11. Key Influencers Five star Basketball is one of the premier basketball camps for high school kids wanting to play collegiately and eventually professionally. They have had a large number of future NBA stars train there. Steve Collins is a very successful basketball coach that provides tips and tutorials on coaching and basketball drills. Krossover is a company that watches your game film and develops ways to improve your team and their skills. It’s a pretty awesome concept, in my opinion. Fred Hoiberg is the Head Coach of the Iowa State Cyclones and played in the NBA. He is one of the up and coming coaches to watch and model yourself after.
- 12. Top Followers Damin Altizer was my favorite top follower. He was a division 1 basketball player and now runs his own basketball training facility. Similar to something I want to do. Basketball advice is just a helpful account to see new drills and has some good tips. Daniel Makepeace is a High School coach that has had a successful run and is an influential person in developing player’s skills Brian Williams has his own website with a ton of drills and tips to improve players of beginner skill levels.
- 13. Top Moment of Twitter This was by far the coolest moment of my twitter account. I saw Jay Williams’ tweet so I thought I might as well give it a try. I asked this question because I was trying to get a good reaction out of Jay Bilas. He said, “Is that even a question?” So I think I accomplished my goal. One of my followers even saw them post my tweet.
- 14. Klout Connected Facebook and Instagram Last Blog Post Starting point Ending point
- 15. LinkedIn Started with just 10 connections Joined 2 more groups Gained 1 endorsement
- 16. Blogger Utilized twitter widget Used a background that related to my topic There was also an easy way to share my posts on popular social media sites at the end of each post
- 18. Blogger Participation My Tournament Challenge Post Introductory post Google Adwords Campaign Changed dramatically after Google Adwords campaign Not too bad
- 19. Promotion
- 21. My Tournament Bracket Challenge #4 #1 #2 #3
- 22. Highlights
- 23. Mistakes Should’ve used Instagram more often to promote blog posts. Didn’t connect twitter analytics until late February. Didn’t utilize LinkedIn to its full potential. Should’ve been analyzing the analytics more closely throughout the project instead of just at the end. Didn’t promote posts more than once each.
Notas del editor
- Excuse my language on the title of the Jay-Z song.
- Here are a couple of logos I created for this social media project. For the twitter avi logo I just used Microsoft paint, so that’s why it looks a little rough. For the twitter banner I used a website that helps you create logos and similar things.
- The image on the far right is from twitonomy.
- Here are my tweet analytics for February 26 to April 11. Unfortunately, I connected my account a little late, but I still obtained some good data. This data helped me realize that including pictures dramatically increases impressions. That spike is from my top tweet which is presented on the next slide. Looking back, I wish I would’ve connected my profile sooner so I could’ve collected all of the data.
- #1- This tweet was right after Wisconsin beat Kentucky and ended their undefeated season. This tweet gained a bunch of impressions and it also brought over 800 people to my twitter profile. #2- In this tweet I reposted a video created by CBS about Panther stud, Seth Tuttle. #3- Here I interacted with an ESPN segment where they have Jay Bilas answer twitter questions. Also, this was a topic a mentioned in my blog post named “Iowa Madness”
- For some reason the analytics actually start on the real starting date here, which is nice. The first spike is from a couple of my friends helping me promote this twitter account. I gained about 40 followers in a couple days. The next spike is from me following everyone in our class and receiving followbacks. Also, the chart ends April 7, but I actually ended up with 86 followers.
- While I was creating this presentation Krossover actually followed me also.
- While I didn’t receive any celebrity followers I did get follows from some influential people in the basketball training world. I was very excited to be followed by Damin Altizer because he has personally helped me improve my own basketball skills and knowledge throughout the last couple years.
- Unfortunately, I haven’t been able to find this video clip. While this was a pretty cool moment I didn’t receive any new followers or impressions from this, which I thought was pretty disappointing.
- I was only influential with the basketball topic. My connected apps were twitter: @HSH_University, facebook: Chris Hall, Instagram: @Hall_soHard, and Blogger: Hall So Hard University. I saw a huge spike when I connected my facebook and Instagram accounts. The second arrow points to a spike that happened around the time of my last blog post. My starting Klout score was 10 and my final score was 46.05.
- I didn’t really promote my blog with LinkedIn because I had trouble relating my topic with the professional side of things. I did gain 61 connections, 1 endorsement, and I joined 2 more groups. Looking back I should’ve utilized LinkedIn better by promoting my blog.
- For blogger I decided to use a background that coincided with my topic because I thought it was a good way to tie the blog together and make it flow easier. I also embedded a twitter widget to make it easier for readers to see what I was tweeting and they could follow me directly from my post. At the end of each post there was a button to share my post on other social media sites.
- Here are my top 3 blog posts. #1- was the guide to the fundamentals of shooting. This was second blog post and it was aimed to help beginners get a sense for how a shot was supposed to look and feel. It received the most views because it was the individual blog post I decided to run Google Adwords for. #2- was my introductory post. It informed the reader of what I was trying to accomplish with this blog as a whole. It also explained some of the details of the social media project. #3- In this post I created a Tournament Bracket Challenge through ESPN. The goal of this post was to bring in traffic and try to gather more frequent readers.
- The first huge spike was my Introductory post and received just over 30 sessions. Each spike after is a new post except for the Google Adwords time slot. My highest number of sessions was from my Tournament Challenge post, which was the actual goal of that post. The next spike range is from my Google Adwords campaign which was connected to my Fundamentals of Shooting post and the Home page. Also, during my campaign I posted What can you learn from King Tut’s (Seth Tuttle) game? The purpose of this post was to take one of the best local players and break it down so the readers could apply it to their game. My average session duration and bounce rate changed dramatically after my Google Adwords campaign. The average session duration went from almost 2 minutes to under a minute and the bounce rate went from near 50% to over 80%. To me this means the campaign brought in a lot of users who weren’t as interested in the topics as my previous readers were. This could because I didn’t have relevant enough keywords. I ended up with 793 page views which isn’t too bad but it was short of my 1000 page view goal. Also, my pages per session wasn’t at my goal of 2 p/s, but overall I don’t think 1.46 is too bad. I didn’t really set a goal for sessions, so I am pleased with 543.
- For promoting my blog posts I always used facebook and twitter. Thanks to our SEO training I was able to create visually greeting posts on facebook to attract viewers. I often received likes and comments, but I never actually had one of my posts shared. For twitter I would try to grab reader’s attention by interesting questions or something to invoke their curiosity and I provided a link to the post at the end of the tweet. I only used Instagram once or twice to promote my blog, but I did receive 14 likes and a comment on my blog’s name. In hindsight I should’ve promoted each blog post on here because I had some followers that were unique to this account.
- You can see here that out of the 543 sessions, 198 of them came from social referral. That is 36.4% of all sessions and the majority of the other sessions are from the Adwords campaign and organic search. These numbers would’ve been larger from Facebook, but I hadn’t been using it very often recently and a lot of my current friends have completely discarded facebook altogether. Another thing I should’ve done here was o promote each blog post more than once, which I only did once and I saw pretty decent results. The bottom part of the slide is a side by side comparison of sessions via social referral and all session Here it is very noticeable where my Adwords campaign took place. The first arrows point to a spike from the Tournament Challenge post, which I did promote on facebook and twitter, but there isn’t any data to support that huge spike from the all sessions chart. I’m not sue but this could be from organic searches or maybe just from bots. It is also easy to tell what promotions worked better than others, which I wish I would’ve have realized during the project instead of now.
- This was one my most visited blog posts. It was an attempt to drive traffic to my blog while creating a fun way to interact with my readers. I released a blog post a couple days before Selection Sunday that informed all of my readers what the contest was and how to join. I gave them some of the details in the facebook and twitter posts, but they had to go to my post to receive the actual password. I ended up getting 16 entries not including my own. Some of these users weren’t even friends or followers, so some of my friends must have told their family and friends to join the group. #1- here are the details and group message of the Hall So Hard University Tournament Bracket Challenge #2- These are the results of the group #3- Here I set the range from the date this post was uploaded to the last day they could enter the group. In this five day span I gained 87 sessions and 101 pageviews. This was largest amount of page views I had other thaan the Adwords campaign. #4- This venn diagram shows that 85.1% percent of the visitors were new to the blog.