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Rx for Ad Agencies Suffering From Direct, Digital and Social Media Confusion or Disorientation

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C
Clive Maclean

The opportunity is clear. Forget about continuing to structure your agency in silos like brand, direct, digital and social marketing, and start to think about People2People marketing. If you can integrate your marketing efforts and succeed in motivating customers not only to interact with you, but to share their personal networks with you, you will have created a powerful channel for your brand in the marketplace.

EmpresarialesTecnología
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[object Object],[object Object],Of marketers planning to increase budgets in 2009, 83% will increase spend in email marketing, followed by social media at 62% Strongmail/Zoomerng 2009 Marketing Trends Survey
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Source: June 2009 Strongmail/Zoomerang Survey
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[object Object],“ For what reasons do you use social media?”
[object Object],While valued, it’s also a cause for concern!
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[object Object],[object Object],[object Object],People targeted through a consumers social connections convert at 300 to 500% higher than those targeted through traditional media channels. Source: StrongMail Influencer Campaign Data 2008/2009
[object Object],[object Object],Those of you who are direct marketers will be disappointed to hear that targeting is dying too! Source: A New Definition of “Digital”. Augustine Fou, Click Z.
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[object Object],Companies investing heavily in social media significantly surpass their peers in terms of revenue and performance! Source: Altimeter/Wetpoint, “Enggement db” July 2009
 
 
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