This document discusses the status of the mobile market and platforms. It notes that Apple has over 300 million iOS devices including 185 million iPhones. Google has over 250 million Android devices with 22 hardware partners and 700,000 new activations per day. Windows is gaining smartphone platform share. It also examines usage statistics and revenues in mobile, the convergence of devices and services, and visions for the future of mobile experiences, networks, users and applications.

1. Mobile as Medium
Status quo of the market!
M-Days 2012
Messe Frankfurt
Mark Wächter
Mobile Strategy Consultant, MWC.mobi
Head of Section Mobile, BVDW Association
Chairman and Co-Founder, MobileMonday Germany
Board of Directors, Mobile Marketing Association (MMA)
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4. Handset manufacturer
vs. platform share (H1 2011)
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5. Eco-system wars !
 Apple: > 300m iOS devices
 185m iPhone
 60m iPod touch
 55m iPad
 > 500.000 Apps
 Google: > 250m Android devices
 22 OHA device partner
 700.000 activated devices/day
 50% of smart-phones sold
 > 350.000 Apps
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6. Windows overtakes iOS ?
(in %; source: iSupply)
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7. iPhone sales per quarter
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8. Avg. media time spend / day
vs. ad spending share (US 2011, eMarketer)
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9. www.howtogomo.com
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10. Google: 2.5 bn $ ad revenue
with Mobile in 2011
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11. Magic triangle of Mobile
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13. Social means more and more Mobile
50 % ------------------------------------------ 100%
Android 4.0 (Ice Cream
Sandwich)
=> deep OS-Integration
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14. CLOUD
Smart
Phone
TV
PC
Game Console Smart
Tablet
Phone
CONVERGENCE + UBIQUITY
Film Music Book Magazine Fotos Documents (social) Contacts eMail
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15. MOBILE UX
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16. ALL IP
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17. EMPOWERED CONSUMER
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18. SWISS ARMY KNIFE
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19. INTERNET OF THINGS
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20. Future ‘Scenaristas’ of Mobile
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21. maw@mwc.mobi
@mwcdotmobi
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