1. Data Sources
Name – Call Center Operations
Freq – Daily
Sourced –Oracle DB
Description – Call counts by source
Name – BVS Spot Data
Freq – Quarterly
Sourced – SMG
Description – Spot Counts with GRP’s
Name –Web Site KeyWord
Freq – Daily
Sourced – Ominture
Description – Site Catalyst 13.5
Name – PRIZM Cable Profiles
Freq – Quarterly
Sourced – Nielsen
Description – TBD Agreement
Daily Forecasting with cross correlations with BVS Spot Data
Dailt Forecasting with cross correlation with WEB Site Keywords
Daily Intervention Analysis with BVS Spot Data
Cost and Daypart Analysis
Daily KeyWord intervention on Web Sourced Phone Leads
Paid verus Natural Keyword Analysis
Optimization Assignments using PeopleMinutes by Station
Includes Stations and Dayparts NOT previously used.
Name – CLFDMP and SAS
Analytic DB and Application
Business Intelligence DataMART with analytics
Dashboards and Reports and PORTAL
Direct Mail List segmentations
2. Call Center Operations
Name – Call Center Operations
Freq – Daily
Sourced –Oracle DB
Description – Call counts by source
Daily Forecasting with cross correlations with BVS Spot Data
Dailt Forecasting with cross correlation with WEB Site Keywords
See Call Center Weekly Forecasts for details
4. Spot Data
Name – BVS Spot Data
Freq – Quarterly
Sourced – SMG
Description – Spot Counts with GRP’s
Daily Intervention Analysis with BVS Spot Data
Cost and Daypart Analysis
DOW AnalysisHigh Call Spots
5. Data Sources
Name –Web Site KeyWord
Freq – Daily
Sourced – Ominture
Description – Site Catalyst 13.5
Daily KeyWord intervention on Web Sourced Phone Leads
Paid verus Natural Keyword Analysis
Web Search Profiles by Search Engine
