This presentation highlights how social media and advances in technology have fundamentally changed how organizations are using video in their fundraising and marketing strategies. Also included are distribution tips, how to find your audience online, when to DIY and when to hire a Pro, and more.
Michael- “ Who are you trying to reach” - Demographics - geography, age, education Summary - Use this messaging work as a touchstone throughout the production process.
Debbie
Debbie
Michael Fund/Friendraising example is WORLD VISION - cow video Brand Awareness example - OxFam America- Darfur volunteer video Community Advocacy example - Minessota Second Chance Coalition
Michael Behind the Scenes is Mutter Museum Text and Stats is Stand Up to Cancer Video How to is Miriam’s Kitchen - Venison Pot Pie Program/Event is Raices Culturales Latinoamericanas - LRRF ncc?
Michael Refer to handout for peeps that want more information
![Video for Social Media vs. Old School Video ,[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)