Microsoft Surface 2.0 Samsung (Sur40)

The Future of Interactivity

Introducing the SUR40

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© 2012 Samsung Electronics America - CONFIDENTIAL

What is Surface?

• Microsoft Surface is a commercial computing platform that enables people to use touch and real
world objects to share digital content at the same time.
• The Surface platform consists of software and hardware products that combine vision based
multitouch PC hardware, 360-degree multiuser application design, and Windows software to create a
natural user interface (NUI) for users.


What is Surface?

• Microsoft Surface 1.0, shipped to customers in 2008 as an end-to-end solution with Microsoft
producing and selling the combined hardware/software platform.
• Microsoft and Samsung partnered to announce the current version of Surface, the Samsung SUR40
for Microsoft Surface (“SUR40”), at the Consumer Electronics Show (CES) in 2011.
• Samsung is now shipping the new SUR40 hardware with the Microsoft Surface 2.0 software platform
to customers.
• Microsoft also provides the free Microsoft Surface 2.0 Software Development Kit (SDK) for developers
to create NUI touch applications for Surface and Windows 7 touch PCs.


NUI – The Next Generation of User Interface

• In computing, a natural user interface, or NUI, is the common term used by designers to refer to a
user interface that is effectively invisible to users, or becomes invisible with successive learned
interactions.
• The word natural is used because most computer interfaces use artificial control devices whose
operation has to be learned.
• A NUI relies on a user being able to quickly transition from novice to expert.
• While the interface requires learning, that learning is eased through design which gives the user the
feeling that they are instantly and continuously successful.
• This can be aided by technology which allows users to carry out relatively natural motions,
movements or gestures that they quickly discover control the computer application or manipulate the
on-screen content.


Evolution of the Surface Concept

• When Bill Buxton, a principal researcher at Microsoft Research, was asked about the iPhone's
interface, he responded "Multi-touch technologies have a long history. To put it in perspective, the
original work undertaken by my team was done in 1984, the same year that the first Macintosh
computer was released, and we were not the first."
• Multi-touch is a technology which could enable a natural user interface. However, most UI toolkits
used to construct interfaces executed with such technology are traditional GUI interfaces.
• One of the first examples of NUI technology is the work done by Jefferson Han on multi-touch
interfaces.



• In a demonstration at TED in 2006, he showed a variety
of means of interacting with on-screen content using
both direct manipulations and gestures.
• For example, to shape an on-screen glutinous mass,
Jeff literally 'pinches' and prods and pokes it with his
fingers.
• In a GUI interface for a design application for example,
a user would use the metaphor of 'tools' to do this, for
example, selecting a prod tool, or selecting two parts
of the mass that they then wanted to apply a 'pinch'
action to.
• Han showed that user interaction could be much more
intuitive by doing away with the interaction devices
that we are used to and replacing them with a screen
that was capable of detecting a much wider range of
human actions and gestures.



• Microsoft Surface takes similar ideas to the next logical level.
• It provides a natural method for how users interact with content, but adds in the ability for the device
to optically recognize objects placed on top of it.
• In this way, users can trigger actions on the computer through the same gestures and motions as Jeff
Han's touchscreen allowed, but also objects become a part of the control mechanisms.
• So for example, when you place a wine glass on the table, the computer recognizes it as such and
displays content associated with that wine glass.
• Placing a wine glass on a table is a natural thing for a person to do, hence it fits as part of a natural
user interface.


Introducing the SUR40


Capabilities of the SUR40

• Multi-Touch and Multi-User
• The Samsung SUR40 can recognize and react to more than 50 points of contact simultaneously.
• Several users at once can use the SUR40, for heightened collaboration and connection.
• Groups of people can interact with multimedia content, play games, create special effects, and
manipulate art and photographs in truly unique and compelling ways.
• With its multi-touch and multi-user capabilities, the SUR40 will completely change the way people
communicate with one another.



• Physical Object Recognition
• The Samsung SUR40 can be customized to recognize unique surface tags and even to detect physical
objects placed on its surface, to trigger different types of digital responses.
• For example, room keys or payment cards can access guest services and facility information.
• Or an item in a retail setting can prompt product information, allow comparison with similar items,
and suggest complementary items.


• Digital Device Interaction
• Applications can be installed on the SUR40 that will allow it to share information between internet- or Bluetooth-
enabled devices.
• When a mobile device or mobile computer is placed on the SUR40, for example, content could be dragged and
dropped from the device to the SUR40, and vice versa.


• PixelSense™ Technology
• Microsoft PixelSense™ technology is what enables the object recognition capabilities of the SUR40.
• By utilizing PixelSense™, the SUR40 recognizes and visualizes objects placed on its surface by actually seeing and
responding to the objects on the screen.
• This remarkable technology also allows the device to be just 4" thin, for greater versatility.

Protection Glass

LCD Panel with
Integrated Sensors

Optical Sheets PixelSense ™

Backlight with Visible
and IR LEDs

Embedded PC Housing


• Powerful Computing
• The Samsung SUR40 takes powerful computing to a
new level. Windows® 7 Professional for embedded
systems (64-bit) delivers power, reliability and
manageability for your organization.
• The Athlon™ II X2 2.9 GHz Dual-Core processor saves
time through its blazing speed and makes multitasking
quick and simple.
• And your graphics will always look their best with
extremely fast and powerful AMD Radeon™ HD 6570M.

• Exceptional Connectivity
• With four USB ports, HDMI, 802.11n, Ethernet and
Bluetooth connectivity, content is virtually limitless.
• The USB ports allow you to connect any capable
peripheral, such as bar code scanners, video cameras,
laptops or printers, to create an even more powerful
business solution.



• Horizontal Table or Vertical Mounting
• The SUR40 can be used as a table, or it can be wall-
mounted.
• It increases interactivity in whatever way works best for
you.

• A Fully Immersive Experience
• The sights of the SUR40 will be amazing, and with the
four built-in speakers, the sound will be, too.


APPLICATIONS FOR THE SUR40


Applications
• Hospitality: Increase Customer Satisfaction and Operational Efficiencies
• The happiness of your guests is the most critical part of your business.
• The Samsung SUR40 provides an innovative and interactive way of satisfying your guests’ needs while increasing
operational efficiencies at every property.
• As guests check in, they can use the Samsung SUR40 to compare images of available rooms to see which is the most
suitable for their needs.
• The Samsung SUR40 also allows guests to check the views from the property where they currently are, as well as the
views from other facilities and tourist attractions (as simulated images), saving time and increasing customer
satisfaction.


Applications
• Education: Deliver a Unique Learning Environment for Almost Any Topic
• Capturing the undivided attention of students can be one of your biggest challenges.
• It plays an important role in classroom stimulation and truly quenching your students’ thirst for knowledge.
• The SUR40 delivers uniquely immersive learning experiences that can delight and enhance understanding.
• Multiple students can interact with the Samsung SUR40 and benefit from a unique learning experience that utilizes
more of the senses.
• It’s an extremely efficient teaching device that lends itself to collaboration, improved learning and greater versatility.


Applications
• Retail: Deliver Social Shopping Experiences
• Capture the attention of consumers through a custom application.
• The Samsung SUR40 can be configured to create a unique shopping experience that not only stops shoppers in their
tracks, but also delivers messages and information in an engaging manner.
• For example, you can keep more shoppers in your store with the SUR40 by allowing them to compare the price of a
particular item in other locations.
• Capabilities such as this also provide employees with a simple way to manage inventory and update store
information.


Applications
• Finance: Create a More Personalized Customer Experience
• Providing clients with a highly personalized experience has
become the standard in today’s financial services industry.
• Clients want to see exactly how their money and accounts
are being handled so they leave feeling comfortable and
confident.
• By making them feel more involved with their investments
through the interactive interface, the Samsung SUR40 is the
perfect business and sales tool.
• The large canvas can display multiple types of information
that illustrate the health of clients’ investments, or it can
compare different financial products.
• Complex information can be better communicated when
options and their impact can be seen visually.
• The SUR 40 can facilitate a more personalized
conversation, leading to better understanding and
ultimately, increased sales.


Microsoft Surface 2.0 Samsung (Sur40)

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