Presentation by Didier Scaillet, UNIFIB at XI UNIFIB Congress, 2-24 June, Exponor - Porto International Fair, Portugal

1. Innovation: What does doing
business differently really mean?
Didier Scaillet
Chief Development Officer
MPI & MPI Foundation
1

2. 2
Who is MPI?
• MPI is the largest global meetings industry
community
• Over 23,000 members globally
• 71 chapters and affiliates
• 10,000+ planners, spending US$ 17+ billions / year
• 35+ years of experience
• Central budget: US$ 25 millions per year
• 90+ staff
• 5 offices: Dallas (HQ), Toronto, Luxembourg, Doha,
Beijing
• Conferences, Events and Trainings on all continents
• www.mpiweb.org

3. M coR a ie
ar- el s
it

4. Shift Happens - Economy
Partly cloudy…
with a chance of gain
-- Deloitte
4

5. Business and Social Shift

6. Changing Markets
• Economic center of gravity is moving
South and East (100 new Chinese cities
in the top 600 cities by 2025)
• China is the largest market for mobile phone and mobile
internet
• Brazil host two mega-events / Qatar 2022
• Gulf developments (new destinations in- and outbound)
• Increased mobility by more people:
– Worldwide population expected to grow from 6,9 billion to 8,3 billion
by 2030
– Rate of International journeys expected to grow from 11,5 per 100
people to 20 per 100
• Increased life expectancy: more generations at meetings
• More women in the workforce

7. T inin O t e h R o
h k g us te o m
id
T e N t S IF in P of s a P s
h ex H T r es ion l er pective
DidierS illet
ca
Ch Dev
ief elopmen Of icer
t f
Meetin P of s a In er a ion l
g r es ion ls t n t a

8. Never Waste a Good Crisis

9. F dit n h wbf t
in o te e irs

10. People are more
connected
...and are always on
…and mobile

11. This is an APP
world…

12. The Web is Dead. Long live the Internet…

13. B d e C n t ins
u gt os a t
r

14. Business Shift
Corporate Social Responsibility

15. TaeC nt ins
rvl o s a t
r

16. %systemroot%s
16

17. S , h w ow a a t
o o d e dp ?

18. Corporate Social Responsibility
SO20121: Scheduled to launch before the Olympics 2012 in
London
lobal Reporting Initiative (GRI) Event Sector Supplement
Collaboration with the International Olympics Committee,
UNEP, UEFA)
IC/ASTM Green Standards
ole:
our levels – Just released
irst organization to report on an event using
the draft framework (WEC in Orlando)
rovide valuable feedback to GRI

19. The Paradigm Shift:
Communication to Engagement

20. Shift Happens – Marketing/Rise of
Engagement important
At your company, how Is engagement part of your ongoing
is the issue of engagement? conversation with the CEO, board of
directors and other corporate leadership?
20

21. Shift Happens – Marketing & Events:
Engaging
Experiential events Direct mail
48% 27%
Opt-in email Virtual event sponsorship
36% 25%
Live event sponsorship Online fan communities
36% 25%
Trade shows Print ads
33% 24%
Webcasts/podcasts Broadcast ads
29% 22%
Direct email Mobile apps
29% 21%
Social networking sites Twitter
28% 19%
21

22. Shift Happens – Marketing & Events
Convergence
The Power of Connectivity of Engage
+
Live Experiences the and Sustain
Digital World
= 24/7/365
22

23. T e ra s o p r nyo
h get t p ot itf
e u r
a e d n e rw is
t n a c go t ...
t h

24. ...outside the room.

25. Meetings don’t just look like this
25 anymore...

26. 26 ...they also look like this...

27. 27
... Or rather like this.

28. Ta s r a etg
rnf m M e .
o in
Ta s r a rn .
rnf m Ba d
o

29. Content and Conversation

30. GLOBAL REACH
… and globally LIVE at www.sapphirenow.com
ALL YEAR ROUND!
© SAP AG 2010. All rights reserved. / Page 30

31. SAPPHIRE NOW:
PARTICIPATION
50,000+ total viewers in real time or on demand
16,000 physical attendees
10,500 total physical in Orlando
5,000 total physical in Frankfurt
500+ at the satellite event
35,000 online
Via the broadcast center, SAP.com, SAPPHIRENOW.com, sap tv
Audience Breakdown
Physical Events-
Customers & Prospects represent 50%,
Partners 25%, Employees 25%
© SAP AG 2010. All rights reserved. / Page 31

33. Shift Happens – Marketing & Events
Convergence
The Power of Connectivity of Engage
+
Live Experiences the and Sustain
Digital World
= 24/7/365
33

34. SHIFT

35. D p y tr tlg
e l Soy ein
o - l

36. T in L e T Po u e
h k ik a V rd cr

37. M k C n etitE s a d
ae o n c y ay n
iv
A cpe
ce t d

38. C e t P t r so
ra lf m f
e ao r
C lb rtn C - ra n
oa oa & oCet
l io io

39. The Road Ahead?

40. • M e g & vns il e o c ne t e ea n n t o t t
et s E e t wl f o t g n rt , o c ne
in b r n io n
c m u ictn
o mn a io
• M e g & vns il e yr : m l lf et- ae
et s E e t wl hbid uip a - of
in b te c c
e vo m n c n et tru h eh o g
nirn e t o n c d ho g t n l y
e c o
• M e g & vns il e ui- uua whn ia n C in
et s E e t wl m lc lrl it I a d h a
in b t t , d
rpee tgj t n e 2 % o te ol p p lio ec ,
e rsnin u u d r 0 fh wr ’s o u tn ah
s d a
wh ivr y f a it a db h v r ( aa vg t ia , m r
it d es o h b s n e aiosh ll e e rn oe
it l, a
v u ln l s u ite s n uue, e )
isaa de a d iv A ia c lrs t
s t c
• M e g wle esrda a s a r lb t mle
et s il m aue g int t e ot -in
in b ip o
a ed
gn a
• N w kl v e po u tn vtae vo m n d s n
e sil: id o rd c , ir lnirn e t eig ,
s io u
f il tn c ne t a trga dp ca in , bo d atg
a it io , o t cpuin n akg g ra cs ,
ca n in
vasc l e ia n a e e te
irlo iam d e g g m n, tc

41. I oa n F w h u hs t t s
n vt : e to g t s r r
n io ae …
• L ctn L ctn L ctn
oa , oa , oa ?
io io io
• Ae o m be
r yu o il?
• D yu ae id oc ne t
o o hv v e o t ?
n
• Ae o uin a p ?
r yu s g p s
• C n o r ra iztn n a e n w o vr tn?
a yu og n a e g g in e c nes io s
io a
• Ae o a n d( so srme eg geo o ie)
r yu l e l sn f
ig e o m rin c n m s?
• D yu n w b u G IS , A E /S M
o o ko a o t R, IO P XA T ?
• W a is o r uin s m d ls vn e
h t yu b s es o ea a e u ?
• D yu ae h r h p r es
o o h v te ig t at r
n ?
• H w rin dae o rem t h n ln w u ie cs
o t e r yu t s o a d e a d n e?
a a e

42. “Don’t be trapped by dogma - that is,
living with the result of other people’s
thinking.”

43. In ov t : W a does
n a ion ht
doin bu in sdif er t
g s es f en ly
r lly mea ?
ea n
OB IGA
R DO!
DidierS illet
ca
Ch Dev
ief elopmen Of icer
t f
Meetin P of s a In er a ion l
g r es ion ls t n t a