O documento descreve a quinta era da TI, a era do Social Business. Ele discute como as redes sociais evoluíram ao longo do tempo e como elas estão mudando a maneira como as empresas operam e se conectam com os clientes. O documento também fornece exemplos de como a IBM usa redes sociais internas e externas para promover a inovação, compartilhamento de conhecimento e colaboração entre funcionários, clientes e parceiros.
A social network has three requisite elements that, when combined, deliver network value and can help drive business results Three elements of a successful social network : Contributions (e.g. ideas, tags, content). Social network contributions are part of a barter system – both sides have to see value in order for the transaction to occur Interaction Participants The Social Insights Practice is based on helping clients leverage social networks in order to achieve their business objectives
InnovationJam InnovationJam is another tool we created inside IBM to drive new-idea creation in an open, collaborative, global forum. Conducted last Fall, this unprecedented experiment attracted more than 150,000 people from 104 countries, to explore exciting new technologies in the pipeline. IBMers, family, clients and many Business Partners discussed how to combine new technologies and real world insights to create market opportunities.
InnovationJam InnovationJam is another tool we created inside IBM to drive new-idea creation in an open, collaborative, global forum. Conducted last Fall, this unprecedented experiment attracted more than 150,000 people from 104 countries, to explore exciting new technologies in the pipeline. IBMers, family, clients and many Business Partners discussed how to combine new technologies and real world insights to create market opportunities.
SWG Web Presence 1.0 Brand Update August 27, 2004 IBM Confidential Listen and Learn: This is all about monitoring what influencers and other stakeholders are saying about the topics that matter to você and using the information collected to modify vocêr strategies and programs. By monitoring the conversations, você can test different social media tactics and learn what works. Build Relationships: você can engage in conversations with key influencers in order to build relationships and turn those influencers into advocates for vocêr brand. Improve Reputation: Perhaps você just want to improve how others think about vocêr company, it's products/services or some major issue vocêr company stands for. Here você are building awareness for vocêr organization's brand or issues that brand stands for. By doing so, você can increase vocêr company's authority relating to those key topics and issues. Content Generation: Social media can be used effectively to encourage stakeholders to create content about vocêr organization or it's products/services, share that content with others, and engage others to participate in conversations about that content (word of mouth). Search Engine Optimization: Social media tactics can be used to drive traffic to vocêr web site by improving search engine results. Customer / Partner Support: Many companies are finding that by using social media tools, they can improve the level of customer support and drive higher levels of customer satisfaction.. Idea Generation: One of the amazing benefits of social media is crowdsourcing. Social media is a great way to gather ideas from customers and other stakeholders on how to improve products and services. Taking Action: você can use social media tactics to get vocêr customers to take some type of action.