Growth Expert Gian Fiero's analysis of the process and components that comprise one's personal brand.

1. The Science of
Personal Branding

2. Personal Branding Definition
Identification of the qualities and
characteristics that distinguish you.

3. What Is A Personal Brand?

4. Branding Myth
You do NOT create a personal brand

5. Understand Your Brand

6. Authenticity Is Crucial
Ask 5 people to supply you with
5 adjectives that best describe you.

7. What Makes YOU Unique?
The study of the psychological forces that make you uniquely you.

8. What Makes YOU Unique?

9. Dissecting A Brand

10. Positioning
It’s the MOST crucial aspect of career development.

11. Positioning Power
Positioning Mechanisms
Accomplishments/Achievements
Notoriety/Recognition/Credibility
Endorsements
Affiliation*

12. What Positioning Does

13. Keys To Brand Development
Clarity
Consistency
Constancy

14. Keys To Brand Development
Project WorldProject World

15. Brand Value
Positional advantage; power to act effectively

16. Branding & Competition

17. Main Branding Ingredients

18. Brands Evoke Emotions

19. Great Positioning = Exemplified
• President, Harvard Law Review
• Book deal
• Keynote for John Kerry
• Democrat nominee
• U.S. President

20. Case Study

21. Case Study

22. Case Study

23. Case Study

24. Case Study

25. Case Study

26. Case Study

27. Case Study

28. Case Study

29. Case Study

30. Case Study

31. Case Study

32. Branding Add$ Up
$90,000 (p)
$10,000 - 75,000 (a)
$10,000 - $25,000 (t)
$400,000 (s)
$40,000,000 (2012)
$60 Million

33. Branding Activities
1 Promote = $
Establish Web Presence
Create/Manage a Project
Develop a Product
Demonstrate Talent
Showcase Skills/Knowledge
Produce an event
Start a charity/non-profit
Write Books/Articles/Blogs
Start a Newsletter
YouTube Videos
Reality TV Shows
Public Speaking
2 Position = Perception (of value)
Degrees/Certifications
Accomplishments/Awards
Accolades/Contests Won/Firsts
Affiliate
Mentors
Endorsements
Teach a class
Get Featured in Articles
Write Books/Articles/Blogs
YouTube Videos
Reality TV Shows
Board Seat
Joint Ventures
Publicize favorable Stats

34. Remember This
When you properly establish your brand,
you stop chasing money…
and money starts chasing you…

35. Conclusion
Master your brand. Elevate yourself.