Due to the increasing Internet penetration and improved user engagement, the time spent on the web is expected to increase significantly. Internet goers use online search for products and services they are looking for. As the ecommerce industry continues to grow, it becomes increasingly important for digital marketers to take note of, and capitalize on, emerging marketing trends. The web is changing more quickly than anyone could have expected, and it can be increasingly difficult to stay on top of the latest and greatest industry opportunities.

1.
Digital
Marketing
–
o Search
engine
optimization
(SEO)
o Paid
search
(SEM/PPC)
o Social
media
management
(SMM)
o Email
marketing
o Marketplace
management
o Affiliate
marketing
Due
to
the
increasing
Internet
penetration
and
improved
user
engagement,
the
time
spent
on
the
web
is
expected
to
increase
significantly.
Internet
goers
use
online
search
for
products
and
services
they
are
looking
for.
As
the
ecommerce
industry
continues
to
grow,
it
becomes
increasingly
important
for
digital
marketers
to
take
note
of,
and
capitalize
on,
emerging
marketing
trends.
The
web
is
changing
more
quickly
than
anyone
could
have
expected,
and
it
can
be
increasingly
difficult
to
stay
on
top
of
the
latest
and
greatest
industry
opportunities.
Search
Engine
Optimization
(SEO)
–
Search
engine
optimization
continues
to
be
one
of
the
most
difficult
things
for
the
masses
to
understand
when
it
comes
to
online
marketing.
Its
technical
aspects,
ties
to
constant
updates
from
the
search
engines
and
its
blurred
lines
with
social
media,
content
development
and
website
usability
all
add
to
this
confusion.

2. ·∙
Over
80
%
of
online
experiences
begin
with
a
search
engine.
·∙
Google
owns
over
60%
of
the
search
engine
market
share.
·∙
70%
of
the
links
users
click
on
are
organic.
·∙
75%
of
users
never
scroll
past
the
first
page
of
search
results.
Knowing
and
understanding
the
significance
of
these
statistics
is
one
thing.
Acting
on
them
and
keeping
a
consistent,
effective
SEO
strategy
in
place
for
your
business
is
another.
Make
sure
to
take
advantage
of
these
opportunities
with
the
proper
SEO
strategy.
If
you’re
not
sure
where
to
start
or
need
assistance
improving
your
current
SEO
strategy,
then
we
are
here
to
help.
Paid
Search
(SEM/PPC)
–
One
of
the
quickest
ways
to
generate
traffic
is
with
pay
per
click
marketing.
Make
no
mistake…one
of
the
quickest
ways
to
burn
through
a
marketing
budget
with
no
results
is
also
with
pay
per
click
marketing.
Anyone
can
start
a
search
engine
advertising
campaign,
but
it
takes
proper
experience,
management
and
optimization
to
extend
a
marketing
budget
and
produce
a
return
on
your
ad
spend
One
of
the
biggest
challenges
for
any
new,
or
small,
website
is
getting
enough
traffic
right
after
launch
to
start
generating
leads.
Although
there
are
tons
of
different
ways
to
build
traffic,
many
of
them
take
a
little
while
to
actually
kick
in
to
the
point
where
enough
opportunities
for
lead
generation
are
being
created.
The
one
exception
is
paid
search
marketing.
By
utilizing
ad
platforms
like
Google
AdWords,
Facebook
Ads
and
Microsoft
adCenter,
a
website
can
drive
as
much
traffic
as
it
can
handle
and
afford
with
a
solid
pay
per
click
program.
Don’t
make
the
mistakes
that
many
advertisers
make
by
trying
to
run
a
PPC
campaign
without
guidance
or
an
expert’s
help.
You
can
and
will
see
great
results
from
a
pay
per
click
campaign,
but
only
if
it
is
managed
correctly.
We
can
help.
Social
media
management
(SMM)
–
The
web
is
becoming
even
more
social
as
applications
and
social
networks
like
Facebook,
Twitter
and
Google+
allow
people
to
share
just
about
everything
they
experience.
As
a
result,
word
of
mouth
has
taken
a
whole
new
meaning.
Consumers
are
now
able
to
find
information
and
talk
about
every
product
or
service
that
a
business
provides.
If
your
social
media
presence
is
weak,
then
your
business
could
find
itself
falling
behind
very
quickly.
There
are
hundreds
of
millions
of
active
users
constantly
engaged
in
social
media
–
many
of
who
are
possible
customers
of
yours.
If
you’re
not
reaching
out
to
and
engaging
your
customers
and
prospects
on
these
highly
active
social
media
networks,
then
you
can
almost
be
certain
that
you
will
lose
business
to
your
competitors
that
are
using
these
channels
properly.
The
most
effective
social
media
strategies
are
ones
that
are
targeted
to
each
audience
and
are
made
up
of
higher
percentages
of
listening
and
engagement
than
preaching.
SOCIAL
MEDIA
IS
RIGHT
FOR
YOU
IF…
1. Your
customers
are
there.
If
you
customers
spend
time
on
Facebook,
Twitter,
LinkedIn,
YouTube,
Google+,
etc,
then
your
business
needs
to
have
a
presence
there.

3. 2. You
believe
in
transparency.
If
you
are
not
afraid
or
prevented
from
sharing
as
many
details
about
your
business
as
possible,
then
social
media
can
provide
an
amazing
platform
for
public
praise
and
respect.
3. You
want
more
communication.
If
you
want
to
be
able
to
openly
communicate
with
your
customers
and
prospects
where
they
are,
on
their
time,
then
you
won’t
find
a
better
place
to
accomplish
this.
4. You
welcome
word
of
mouth.
If
your
business
thrives
off
of
word
of
mouth
referrals,
then
you
cannot
pass
up
on
the
opportunity
to
get
even
more
business
from
the
newest
version
of
“word
of
mouth”
–
social
media
networking.
Email
Marketing
Enticing,
well-­‐timed
email
messages
can
be
more
effective
than
any
other
form
of
marketing.
With
how
fast
technology
is
evolving,
it
is
a
little
surprising
that
the
original
form
of
online
communication,
email,
is
still
the
most
prevalent.
To
help
you
take
advantage
of
an
effective
email
marketing
campaign
we
have
outlined
how
to
get
your
own
email
marketing
campaign
going
in
10
simple
steps
–
Select
an
Email
Marketing
Provider
>
Clean
Up
Your
Existing
Database
>
Get
People
to
Opt-­‐In
>
Keep
Your
Contacts
Organized
>
Determine
the
Purpose
of
Your
Campaign
>
Don’t
Overdo
the
Design
>
Invest
in
Great
Copy
>
Focus
on
the
Subject
Line
>
Setup
Tracking>
Test
and
Refine.
The
only
excuse
you
can
have
at
this
point
is
that
you
just
simply
don’t
have
the
time
and/or
resources
to
complete
these
steps.
If
this
is
the
case,
then
we’re
here
to
help.
Marketplace
management
–
As
part
of
your
distribution
channel
strategy
online,
you
may
choose
to
further
list
your
products
to
sell
on
independent
3rd
party
marketplaces
like
Ebay,
Tradus,
Snapdeal,
Shopclues,
etc.
We
can
manage
the
end-­‐to-­‐end
backend
operations
of
your
product
listings
and
feed
for
you,
as
long
as
we
have
the
ability
to
fulfill
orders
from
any
of
the
selected
marketplaces
online.
From
choosing
your
online
partners
to
working
with
you
on
the
strategy
of
what
listings
are
effective
to
the
order
management
and
fulfillment
assistance…the
GreenHonchos
team
will
seamlessly
manage
it
for
you.
Affiliate
marketing
–
We
understand
the
need
to
drive
discoverability
and
sales
on
your
own
website,
and
that
is
where
our
ability
to
open
free
channels
of
traffic
and
visibility
will
benefit
you
multifold.
On
one
hand
we
work
with
price/product
comparison
sites
to
enhance
visibility
and
qualified
traffic
to
your
site.
On
the
other
hand,
we
work
with
effective
Coupon
sites
to
promote
your
vouchers
and
discounts
from
time
to
time.
Independently,
working
with
Affiliate
ad
networks,
we
can
plan
a
highly
effective
mix
of
traffic
and
conversion
sources
for
you
ongoing.

4.
GreenHonchos
Solutions
Pvt
Ltd
www.greenhonchos.com
|
info@greenhonchos.com
|
Ecommerce
Technology
|
Product
Management
|
Online
Marketing
|
Order
Management
|
Customer
Service
|
Business
Consulting
|