8. Recruiters who
represent a strong
employer brand are
2X as likely to
receive responses
from candidates
they contact.
75% of
professionals are
passive candidates.
Employer brand
reaches talent that
isn’t proactively
looking.
Recruiters who
represent a strong
employer brand are
2X as likely to
receive responses
from candidates
they contact.
9. Attracting inbound
applicants is
critical. High-
growth companies
won’t scale on
referrals and
sourcing alone.
75% of
professionals are
passive candidates.
Employer brand
reaches talent that
isn’t proactively
looking.
Recruiters who
represent a strong
employer brand are
2X as likely to
receive responses
from candidates
they contact.
10. You have to invest in
telling your employer
brand story to hire top
talent today. Period.
What’s the bottom line?
27. Who is your company’s
ideal candidate?
Who thrives in your
company culture?
Who raises the bar?
What traits do they have?
What makes them so
great to work with?
28. • What were her motivations for joining
your company?
• Which parts of her candidate
experience were amazing? Which were
negative?
• What was her research process like?
• What were her impressions of your
employer brand?
• Was there any content she wishes she
had during the recruiting process?
• Where does she consume information?
PERSONA RESEARCH
29. Attract the right people
by deeply understanding
your candidate persona.
50. 1. Know and understand your candidate persona.
2. Create engaging content your persona actually wants.
3. Use social media and your employees to tell a story.
4. Nurture contacts before asking for a resume.
Start your inbound recruiting today:
51. 1. Know and understand your candidate persona.
2. Create engaging content your persona actually wants.
3. Use social media and your employees to tell a story.
4. Nurture contacts before asking for a resume.
Start your inbound recruiting today:
52. 1. Know and understand your candidate persona.
2. Create engaging content your persona actually wants.
3. Use social media and your employees to tell a story.
4. Nurture contacts before asking for a resume.
Start your inbound recruiting today:
53. 1. Know and understand your candidate persona.
2. Create engaging content your persona actually wants.
3. Use social media and your employees to tell a story.
4. Nurture contacts before asking for a resume.
Start your inbound recruiting today: