internal briefing on Twitter

1. Twitter Marketing Briefing

3. Twitter is a microblog – it’s away of telling people what you’re up to, and having conversations in less than 140 characters Counter: followers, following and updates Update box Personalised feed – tweets from Followers Search box Top searched for topics in Twitter in real time RSS sign-up for your personalised twitter feed

4. People who follow you will receive your tweets in their personalised feed, and they can see your profile page Your updates with the latest update – note all updates are time stamped Basic bio People you follow RSS feed for your tweets Number of tweets you have sent

7. Bit.ly continued http://www.hubspot.com/marketing-ebook/b2b-marketing-guide-for-great-facebook-pages/?source=email-20100727a-guide This URL has 113 characters- so only 27 characters left to comment/explain its’ relevance or reason for tweeting in the first place By copying (CTRL C) and pasting (CTRL V) into the bit.ly bar, it is automatically reduced to 20 characters Leaving plenty of room for explanations. You can even link to your twitter account and add the message and tweet directly from here!

10. Twitter usage is growing rapidly in the UK Twitter traffic 22x increase in traffic over the last 12 months 93% of growth has come during 2009

11. The profile of UK Twitter users is skewed to the relatively well-off Mosaic data

14. Upstream and downstream sites for Twitter users

15. The success of Twitter is also driving success in the photography / entertainment space with TwitPic Twitpic

17. The Guardian family of sites is indexing very high in Twitter’s downstream sites News and Media