The blueocean Social Media 360 Listening Intelligence (SMLI) Program uses a unique combination of technology, processes and blended onsite/offsite human analyst expertise to capture, interpret and act on real-time, relevant social intelligence content specific to trends, categories, brands, promotions, and customer service from a broad range of digital media sources. The approach reaches beyond standard top-level buzz volume and sentiment tools to institutionalize a listening and engagement program that serves as a strategic asset for driving growth and profitability. Synthesizing unbiased, deep insights and advanced analytics with internal consumer-centric data sources delivers impactful market performance results. blueocean will share case study highlights based on a Global Fortune 100 brand currently harnessing the SMLI Program to identify unmet product needs, innovate new features, drive engagement and increase advocacy. About blueocean blueocean market intelligence is a next-generation services organization with a deep focus on data analytics, social intelligence and market intelligence, all uniquely delivered under one roof by 650 plus professionals. Our unique 360 Discovery Approach TM insures the broad utilization of all available structured and unstructured data sources, enabling us to bring the best to bear against every project we undertake. By combining the talent, speed and cost benefit of a flat world, along with our scalable delivery model, we are able to achieve this more nuanced and comprehensive understanding of the market at the delivery speed and price advantage that today’s business climate demands.

1. Ellen Guggenheim, Vice President –
Client Development | June 19, 2013

2. • Next-Generation Global Strategic Intelligence Organization
• Market Intelligence, Social Intelligence, Advanced Analytics
• Transformational Impact Through 360 Data Integration

3. The only way to keep pace in a
rapidly evolving and increasingly
data rich environment
Emphasis on triangulation,
information synthesis, analytics
and storytelling, over project
management
Delivers the most comprehensive
view on customers, competitors
and market trends
Internal and
Transactional Data
Social
Media
Primary
Research
Syndicated Research and
Other Published Sources
Behavioral Data
Ethnography
Business
Insights

4. Complex marketplaces and rapid changes
in technology and consumer needs
Ever increasing size and depth of data
resources; huge increase in customer-
generated data
Makes business decision-making complex and time-consuming
• Over-reliance on single source of data, data silos, and non-
validated information are all major pain points
True strategic intelligence derived from well-grounded, thoughtful and
triangulated views of information, by leveraging multiple data resources >
a 360 degree view of the market and the consumer

5. Objective To assess the market opportunity for a business application globally
Approach
Market sizing and forecasting based on 360 approach using syndicated
data; competitive analysis and consumer perspectives on focused
primary research augmented with secondary research and social
media analysis
Outcome
• Enabled client to have clear
view of market opportunity
• Helped in geo-prioritization
and budget allocation
• Fed in to planning for next
version of the product
Internal and
Transactional data:
based on client sales
team interviews
Social Media
Analysis
Primary
Research:
n=2500
interviews
Syndicated Research
Behavioral Data and
Ethnography (not
used in this study)
Business
Insights

6. Transformation Through Integration:
Realize the Full Potential of Your Data
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