1. Pioneering Journalist
Beverley Morales:
Redefining Women’s Page Content in 1960s Florida
By Kimberly Wilmot Voss, UCF

2. Post-WW II Florida
• Serviceman’s Pier/Junior League
• Miami Herald & women’s pages
• Newspaper growth

3. FL Women’s Pages
• Progressive M.E.s
• Top women’s pages
• Penney-Missouri Award winners

4. Women’s Page Content
• Four Fs
• Brides
• Club news
• Progressive content

5. Beverley Brink Morales

6. Source Materials
• Challenges
• Penney-Missouri Awards Papers
• Her articles, research & oral
histories
• Public records
• Sibling interviews

7. Beverley Brink Morales
• Montana native & journalism degree
• Midwest publications
• Mexico City
• South Dakota
• Florida & Ohio
• Wyoming, Montana
• Alaska

8. Penney-Missouri Papers
• “Beverley grew up on a Montana
ranch where she punched
cattle, dehorned calves, herded
sheep, mowed hay and pitched in
on other ranch chores.”

9. Beulah Independent

10. Sun Sentinel, 1960

11. Penney-Missouri Workshops

12. Management Battles
• A “big head” due to her “award-
winning ways”
• “Developing a complex”

13. Sun Sentinel, 1966
• Political column
• Less for F focus

14. Divorce Record, May 1967

15. Daughter’s Death, June 1967

16. Restaurant Owner, 1973

17. A’Tome, 1974

18. Impact
• Improved women’s pages
• Role of mother and breadwinner
• End of women’s pages
• Education & public relations