Enter the Chinese publishing market with Beijing International Book Fair

2. CNPIEC
• China National Publications Import & Export (Group)
Corporation
• The largest publication import & export company in
China, with over 60% of the market share.
• Organizer of the Beijing International Book Fair

3. BIBF
• Beijing International Book Fair
• Started in 1986
• The largest trade book fair in Asia

4. CONTENTS
01/ Introduction
02/ Retail Market
03/ E-book Market
04/ What Sells
05/ BIBF

5. Chinese Book Retail Market 2014
198,000 new books published in 2014
Total retail book sales exceeded 50 billion
Yuan
Physical stores and online stores both grew
Retail market ended a two-year-decline,
archieved 10% growth
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6. Chinese Book Retail Market 2014
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7. Chinese Book Retail Market 2014
Physical Stores
1.3 million titles sold through physical stores
Strongest growth happened in Beijing,
Shanghai, Guangzhou, and Shenzhen
Privately owned bookstores had total sales
growth exceeding 1% in 2014
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Sales
Sales by Category
Physical Stores

8. Sales
Sales by Category
Physical Stores
Sales
Sales by Category
Online Stores

9. Chinese Book Retail Market 2014
Online Stores
1.2 million titles sold through online stores1
Sales revenue amounted to 20 billion Yuan
Continued growth since 2010
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Sales
Sales by Category
Online Stores

10. Chinese Book Retail Market 2014
Online Stores— The Big Three
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11. Chinese E-book Market 2014
Combined revenue from e-books, online
periodicals, and digital newspapers was 1
billion USD.
Between 2006 and 2013, revenue annual
average increase 78%.
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50.1% of Chinese readers prefer reading in
digital format
53% of Chinese people born after 1990 are
active readers

12. Chinese E-book Market 2014
Platforms
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13. Chinese E-book Market 2014
Platforms
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14. Chinese E-book Market 2014
Platforms
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Over 15 million users
User spends over 50 minutes per day
Over 200,000 e-book titles available
Sold 66 million books in 2014, 20% of total
book sales

15. Chinese E-book Market 2014
Platforms
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CNPIEC’s e-book platform
Largest e-book platform for Chinese
institutional users
over 1 million titles, 8000 digital
periodicals, 5 million full text articles

16. What Sells in China?
Jul 19, 2014
Biographies
Best sellers
Award winners and Famous authors
New technical developments

17. What Sells in China?
Jul 19, 2014
6 million copies 1 million copies 2 million copies

18. Copyright Protection in China
Jul 19, 2014
Irdeto’s Global Heat
Map of Piracy

19. China joined WIPO in 1980
More channels available changes buying habit
Digital publishing platform competes on
content
Rights protection improved drastically across
the board.
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Copyright Protection in China

20. So the market is great,
where should you
start?

21. Beijing International Book Fair
the BIBF Difference
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CNPIEC as the organizer of the fair
BIBF purchases exhibitors’ books
CNPIEC offers Print on Demand service
for exhibitors’ books and catalogues

22. Beijing International Book Fair
2015 Data
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23. Beijing International Book Fair
Who is exhibiting?
Chinese publishers
International Publishers
Book Importers
Printing companies
Distributors
Online retailers & Digital solutions

24. Beijing International Book Fair
Who is exhibiting?
Chinese publishers
International Publishers
Book Importers
Printing companies
Distributors
Online retailers & Digital solutions

25. Beijing International Book Fair
Who is exhibiting?

26. Beijing International Book Fair
Who is exhibiting?

27. Beijing International Book Fair
Who can you meet?
Priviate publishing sector
Authors
Library buyers
Translators
Reading promoters

28. Beijing International Book Fair
2015 at a Glance

29. Beijing International Book Fair
2015 at a Glance
Book Sales & Library Distribution
Children's & Education
International Publishers
Chinese Publishing Groups
Country of Honor,
Digital, and themed
exhibitions

30. Beijing International Book Fair
2016 at a Glance
Book Sales & Library Distribution
Children's & Education
International Publishers
Chinese Publishing Groups
Country of Honor,
Digital, and themed
exhibitions
Lifestyle books

31. Beijing International Book Fair
2015 Highlights
Children's & Education
Newly added 14,000-square-meter area
Separate Chinese Children’s publishers stand
1,000 rights agreements signed
1,500-square-meter Picture Book Exhibition

32. Beijing International Book Fair
2015 Highlights
Rights Managers’ Salon
10+10 Roundtables
International Publishers’ Forum
International Digital Publishing Forum
International Children’s Publishers’ Forum

33. Beijing International Book Fair
2015 Highlights

34. Beijing International Book Fair
Exhibit Options
Raw space
Packaged stand
Rights tables
Country organized collectives

35. Beijing International Book Fair
Exhibit Options

36. Beijing International Book Fair
Exhibit Options—Country Collective
Exhibit with ease
Government funding
Better foot traffic

37. Beijing International Book Fair
Gateway to the Chinese Market
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38. Thank you!
Our Stand Number
H6.0 D98
See you in Beijing?