Internet and e commerce report for latinamerica 2012
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Matomylatam presents its third annual report for internet and ecommerce in Latinamerica with lots of useful information
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Internet and e commerce report for latinamerica 2012
- 1. Latinamerica internet and e-commerce report
- 2. Latinamerica today Hog big is the market? How brilliant is the future? ¿What´s the rol of Spain?
- 3. Internet growth in the region Growth internet users by region 534 361 600 203 112 111 400 595 200 381 210 129 126 0 11% 6% 3% 16% 14% 2011 2010 Latinamerica is the region with the highest internet growth Source: ComScore Media Metrix 2011
- 4. Number internet users in Latam Chile 10 Mill Dominican Republic 4,2 Mill Argentina 28 Mill Peru Brazil 9,9 Mill 79,2 Mill Colombia 25 Mill Mexico 42 Mill 230 Million internet Venezuela users 10,9 Mill Ecuador 4 Mill Source: Internet World Stats
- 5. Internet reach by country Chile 59,2% Argentina Dominican Republic 67% 41.4% Peru Brazil 34,1% 39% Colombia 55,9% Venezuela Mexico Great differences 39,7% 36,9% among countries Ecuador 27,2% Source: Internet World Stats
- 6. Internet user profile Percentage internet users Age 55+ Age 45-54 Latinamerica Global Age 35-44 Age 25-34 Age 15-24 0.00% 5.00% 10.00% 15.00% 20.00% 25.00% 30.00% 35.00% 60% of internet users are less that 35 years old Source: ComScore Media Metrix 2011
- 7. Internet user profile % internet users by age Venezuela Peru Mexico Age 15-24 Age 25-34 Colombia Age 35-44 Age 45-54 Chile Age 55+ Brasil Argentina 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% More than 44% of internet users in Venezuela are younger than 24 years old Source: ComScore Media Metrix 2011
- 8. Internet user profile Consumption of internet by age population 100% 90% 80% 70% Age + 55 60% Age 45-54 50% Age 35-44 40% Age 25-34 Age 15-24 30% 20% 10% 0% Argentina Brazil Chile Colombia Mexico Peru Venezuela 45% of total internet comsumption is done with internet users at age 15-245-24 Source: ComScore Media Metrix 2011
- 9. Internet user profile Average number of hours spent by internet users 30 26.7 26.7 26.1 27 25 22.7 20 21.1 18.7 15 10 5 0 Peru is the country where internet users spent more time Source: ComScore Media Metrix Dic 2011
- 10. Number of Facebook users Chile 9 Mill Dominican Republic Argentina 2,5 Mill 17,5 Mill Peru Brazil 7,8 Mill 35,1 Mill Colombia 15,7 Mill Mexico 30,9 Mill Brazil and Mexico concentrate the biggest Venezuela population 9,5 Mill Ecuador 4 Mill Source: Internet World Stats
- 11. Facebook penetration by country Brazil 44,36% Peru Chile 79,6% 90,2% Chile is by far the country Argentina Colombia where 62,5% 63,16% Facebook has the greatest Dominican Republic Venezuela reach 87,8% 61,2% Mexico 73,7% Source: Internet World Stats
- 12. Use of social media Average number of hours spent on social media by user Mexico 7.1 Colombia 7.6 Canada 7.9 Filipinas 8.2 Peru 8.7 Chile 9.5 Turkey 10.1 Israel 10.1 Argentina 10.7 Rusia 10.9 5 out of the top 10 most active countries worlwide are in the region Source: ComScore Media Metrix 2011
- 13. Number of mobile phones in the region Number mobile Population Mobile Phones phones by invididual Argentina 40.100.000 57.300.000 1,43 Brasil 192.700.000 200.000.000 1,03 Chile 21.000.000 22.000.000 1,05 Colombia 46.200.000 43.415.000 0,94 Mexico 112.000.000 91.370.000 0,82 Peru 29.000.000 29.130.000 1,00 Venezuela 28.200.000 27.400.000 0,97 Argentina is the country with the biggest ration per person Source: World Fact Book, Diario La Tercera
- 14. Broadband reach Number of users with broadband 14.00% 12.60% 11.40% 11% 12.00% 10.00% 8.00% 6.40% 5.30% 4.90% 6.00% 4.00% 3.10% 2.00% 0.00% Argentina Brasil Chile Colombia Mexico Peru Venezuela Broadband is still poor developped in the region Source: Budde.com.au
- 15. What about tablets? The market is growing although reach is still quite low just 5% It´s worth mentioning the “vampire” effect, where most people use tablets at night People use tablets mainly to read the news, send emails and listen to music Source: Tendencias Digitales
- 16. Online advertising in the region Argentina: Online advertising grew by 117% up to US$ 250 Mill Brazil: Online advertising grew by 37% up to US$ 1570 Mill Chile: Online advertising grew by 30% up to US$ 82 Mill Peru: Online advertising grew by 37% up to US$ 24 Mill Colombia: Online advertising grew by 33% up to US$ 70,5 Mill Online advertising grew by 12% in 2011 Source: IAB,Magnaglobal, Cámara Argentina de agencias de medios
- 17. E·-commerce in Latinamerica Total e-commerce spending in Latam (Mill US$) 34497.3 27597.9 21774.9 15645 10572.5 7542.5 4885 1866.4 3042.1 2003 2004 2005 2006 2007 2008 2009 2010 p 2011 p Growth rates continue to be quite high Source: América Economía
- 18. Why e-commerce is growing so much? Growth of middle class Credit More cards offers develop- available E- ment commerce Economic Daily Deals growth
- 19. Some facts about e-commerce E-commerce is growing at 30% on a yearly basis In 2011 overpass US$ 35 thousand million El número de compradores crecerá un 20% al año Number of internet buyers will increase by hasta al menos 2013 20% at least until 2013 50% of internet users bought at least once online Sources: Ystats.com. Emarketer, América Economía
- 20. Some facts about e-commerce Argentina and Chile are the countries with the highest percentage of internet buyers Top selling products: travel, tickets, computers, clothing and books Top selling products in Brasil: Appliances, Computers, Health and Beauty products Mobile commerce has a big potential in the region Sources: Ystats.com. Emarketer, América Economía
- 21. E-commerce in Latinamerica % internet users who buy online Guatemala 30% El Salvador 36% Dominican Republic 40% Paraguay 42% Peru 47% Colombia 47% Ecuador 53% Costa Rica 56% Mexico 61% Venezuela 68% Uruguay 70% Chile 71% Argentina 71% 0% 10% 20% 30% 40% 50% 60% 70% 80% Differences between countries are quite significant Source: Emarketer,
- 22. Banking system little developped Brasil Center America Without With Without credit With credit credit card credit card cards card 28% 72% 76% 24% Mexico Without With credit credit card card Colombia Peru 59% 41% With credit Without With credit Without card credit card card credit card 39% 56% 44% 61% Brazil is the only country with high penetration of credit cards Source: Estudio Visa Mercados emergentes América Latina
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