This document discusses gamification and its relationship to psychology, cognition, and behavior change. It references theories from psychologists like Bandura, Ash, Seligman, Ryan and Deci, and frameworks like Richard Bartle's player typology. Key topics covered include cognitive architectures, assessment, training, learning, development, and applying gamification to enhance skills and assessment in organizations. References are made to embodied cognition and how gamification can lead to more objective, accurate and cost-effective evaluation and development.

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Gamification,
Psychology, cognition and gamification,

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Behavior

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Activity Loop
Boost Action
Feedback

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Behaviorism
S ? R

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Behaviour Change and HR
Game
Design
Conscious
Typology
Metrics
Training
¿Learning?
Visible
Visible
Player Black box
?

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Richard Bartle
Acting
Interacting
WordPlayers
Killers
Socializers Explorers
Achiervers

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Progress

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Yes
No
Later
Maybe

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We are Human

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Innovation

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Looking Inside the Black Box
Albert Bandura ” Social Cognitive Theory ” “self-efficacy”
Solomon Ash ”Conformity”
Heiner, Weiner “Attribution Theory”
Martin Seligman “Positive Psychology”
Richard M. Ryan, Edward L.Deci “Self-determination Theory”
Mihály Csíkszentmihályi “Flow”
Donald Broadbent ”Selective Attention” ”Short-Term Memory”
Jerome Bruner “scaffolding”
Jean Piaget“cognitive development”

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Embodied Cognition
http://faculty.haas.berkeley.edu/dana_caney/inpress.ErgoDishonesty.PsySci.pdf Dr. Andy Yap et all

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"Cognitive Hexagon"

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cc
The Cognitive Architecture
! Cognitive architectures represent attempts to create unified
theories of cognition, including concepts as reasoning,
planning, solving problems, learning, perception, action,
motivation, attitudes, and emotions.
Unconscious
Action
World
Awareness
World

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Psychometrics
More Accurate, fiability, scientist
Source: http://www.cubiks.com/

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Reveal
! sss

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Game Assessment
Gamificación para la evaluación y el desarrollo.
Mayor objetividad y precisión
Mide comportamientos reales
Abarata costes
Más atractivo
DIRECCIÓN PERSONAS - LIDERAZGO
ORIENTACIÓN AL LOGRO
PLANIFICACIÓN Y ORGANIZACIÓN
TOMA DE DECISIONES
TOLERANCIA A LA PRESIÓN

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Enactive Cognition

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Development

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Development on the go
! Gamification increase your skills, and your way to live.
Enactif

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World
Player
Game
Design
Visible
Conscious
Unconscious
Assessment
Training
Learning
Enactive Development
& PsychometricsMetrics
Cognitive Approach and HR
Cognitive architectures

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?

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You are in Barcelona
in #GWC14

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Rational Animal
! sdfasdfasdfas
…but animal

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@ValeraMariscal