1. Focus Group Analysis
As part of my research and planning I held a focus group to find out more about
my general target audience for my chosen genre of indie rock. My focus group
consisted of Stephanie and Kirsty.
The first question was asking How much would they pay for a music magazine.
Kirsty said £2.50 and Stephanie said £3 therefore it would be appropriate for me
to price my magazine anything in between them prices as I now know that is what
my target audience are willing to pay.
The next question I asked was why they buy music magazines because this would
tell me what they want to be inside the magazine. They answered to find out
about artists. This tells me my magazine should include information about new
artists as it would draw the readership in and want to read my magazine.
For the third question I presented the respondents with two front covers of music
magazines asked them which front cover they preferred. Both of them said they
preferred the front cover on the left because they found the colours more
appealing. Also the magazine on the left looks more understandable and clear for
the readers to read.
The forth question asked was what colours would attract them to a music
magazine. This question would influence my work as it tells me what they find
appealing and what colours should be on my music magazine. Both Kirsty and
Stephanie answered red, black and white which tells me I should include these
colours in my magazine.
I then asked Kirsty and Stephanie which artists they would like to see on a front
cover of a music magazine. One said the 1975 and another said bastille, they are
both popular mainstream indie artists. This tells me that I should include popular
well known artists in my magazine to attract my general target audience.
For the sixth question I asked Kirsty and Stephanie what they would like to be
included inside the magazine and they responded telling me they wanted to see
interviews and tour dates. This tells me what they like to see included in my
magazine and what I should do to make them enjoy my magazine.

2. The seventh question asked do they prefer the contents page to be more image
or text based. This tells me how my contents page should be laid out so they will
enjoy my magazine. Both answered they prefer images as they find images more
appealing to look at. One image can tell the readership what is happening instead
of reading long text.
I then presented them with two contents pages and asked them to tell me which
one they preferred. Both answered with the contents page on the left. The
contents page on the left is more organised and easy for the readership to read
and understand. This influenced my practical work and tells me mine should also
be clearly laid out and easy to understand.
Then they were presented with two double page spreads and were asked which
one they preferred. Again this would tell me what my general target audience like
and what I should do for them to like my magazine. They both said they liked the
double page spread on the left best.
Lastly, to find out what images I should use for my double page spread so I asked
what type of images they would like to see. They both replied they prefer photo
shoot images therefor I know I should include photo shoot images in my
magazine.