d.Compress Spring 2015

1. INBOXBUDDY REDUCES STRESS OF EMAIL
IN COLLEGE STUDENTS
By Lawrence Rogers & CharlieYang
d.Compress Spring 2015 | Stanford University

2. STRESSOR & POV
 STRESSOR: Email
 POV: Gamification and Emotional Feedback will reduce stress
related to email for college kids

3. SBTM
Mark and email ‘Done’ in Google Inbox and
receive feedback from a digital avatar

4. PROTOTYPE
• Chrome Extension
• InboxBuddy dances
when email is marked
‘done’
• For every 5 emails,
InboxBuddy ‘levels
up’

5. A USER’S STORY

6. TRIAL DESIGN
Participants
• College
Aged
• Google
Inbox
Users
Pre Survey
• Google
Form
• Likert
Scales
InboxBuddy
• Chrome
Extension
Post Survey
• Same as
Pre
Survey

7. RESULTS QUANT
 9 participants responded to both surveys
 4 Questions – Avg. Score Differential
1. Email causes me stress: -.33
2. I avoid looking at my inbox until I have to: -.33
3. Stress from email reduces my ability to get work done: +.11
4. Getting emails done relieves stress: +.22
 Many people stayed the same

8. RESULTS QUAL
 CQ: “It’s so cute!”
 JS: “How many levels are there? I’m on 15!”
 CD: “It should level up when I SEND an email!”
 NK: “I already have that feeling internally, but it’s nice to see it
dance with me”

9. CONCLUSIVE NOI
 Having a digital avatar to accompany you provides a stress relief
to college kids using email

10. NEXT STEPS
Support more email clients
New graphics
More features that ‘track’ usage over time (new
levels, costumes, etc.)